Task 3 P3
TASK 3 :
P5 – EXPLAIN HOW AND WHY GROUPS OF CUSTOMERS ARE TARGETED FOR SELECTED PRODUCTS.
Product 1 :
Café Latte
Target Market:
People who like coffee and people ages and above.
Price:
The prize will vary in the cup size.
Tall – AED 15
Grande – AED 17
Venti – AED 19
Place:
Distributors:
The product is available in Coffee House at Deira.
Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social media.
Product 2 :
Caramel Frappuccino
Target Market:
Coffee Lovers . People ages from 16 and above.
Price:
The price may vary from the cup size.
Tall – AED 19
Grande – AED 21
Venti – AED 23
Place:
Distributors:
The product is …show more content…
available in Coffee House at Deira.
Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social media.
Product 3 :
Earl Grey Brewed Tea
Target Market:
Consumers who love Tea. People ages 15 and above.
Price:
Tall – AED 11
Grande – AED 12
Venti – AED 13
Place:
Distributors:
The product is available in Coffee House at Deira. Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social media.
Product 4
Cookies and Cream Cheesecake with Oreo
Target Market:
People who like cheesecake and Oreo. People ages 13 and above.
Price:
Cookies and Cream Cheesecake with Oreo price is AED 27 for one slice but for the whole cake the price will be 140.
Place:
Distributors:
The product is available in Coffee House at Deira.
Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social media.
Product 5
Chocolate Hazelnut Cake
Target Market:
Customers who love chocolate. People ages 15 and above.
Price:
For one slice of Chocolate Hazelnut Cake are AED 28 and the price of the whole cake AED 145.
Place:
Distributors:
The product is available in Coffee House at Deira. Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social media.
Product 6
Bacon, Egg and Cheese on French Toast.
Target Market:
Customers who go to work or school early and want to eat breakfast. People ages 15 and above.
Price:
The breakfast meal price is AED 12 and if you want coffee with it, the price will be AED 15.
Place:
Distributors:
The product is available at Coffee House at Deira. Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social
media.
P5 – EXPLAIN HOW AND WHY GROUPS OF CUSTOMERS ARE TARGETED FOR SELECTED PRODUCTS.
Product 1 :
Café Latte
Target Market:
People who like coffee and people ages and above.
Price:
The prize will vary in the cup size.
Tall – AED 15
Grande – AED 17
Venti – AED 19
Place:
Distributors:
The product is available in Coffee House at Deira.
Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social media.
Product 2 :
Caramel Frappuccino
Target Market:
Coffee Lovers . People ages from 16 and above.
Price:
The price may vary from the cup size.
Tall – AED 19
Grande – AED 21
Venti – AED 23
Place:
Distributors:
The product is …show more content…
available in Coffee House at Deira.
Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social media.
Product 3 :
Earl Grey Brewed Tea
Target Market:
Consumers who love Tea. People ages 15 and above.
Price:
Tall – AED 11
Grande – AED 12
Venti – AED 13
Place:
Distributors:
The product is available in Coffee House at Deira. Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social media.
Product 4
Cookies and Cream Cheesecake with Oreo
Target Market:
People who like cheesecake and Oreo. People ages 13 and above.
Price:
Cookies and Cream Cheesecake with Oreo price is AED 27 for one slice but for the whole cake the price will be 140.
Place:
Distributors:
The product is available in Coffee House at Deira.
Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social media.
Product 5
Chocolate Hazelnut Cake
Target Market:
Customers who love chocolate. People ages 15 and above.
Price:
For one slice of Chocolate Hazelnut Cake are AED 28 and the price of the whole cake AED 145.
Place:
Distributors:
The product is available in Coffee House at Deira. Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social media.
Product 6
Bacon, Egg and Cheese on French Toast.
Target Market:
Customers who go to work or school early and want to eat breakfast. People ages 15 and above.
Price:
The breakfast meal price is AED 12 and if you want coffee with it, the price will be AED 15.
Place:
Distributors:
The product is available at Coffee House at Deira. Promotion:
Flyers:
The staff will be handing out flyers to the passers-by.
Online Advertisement:
The product will be place in the store's website and any other form of social
media.