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DISSERTATION
On
“TO STUDY THE BRAND SWITCHING (CONSUMER SWITCHING) BEHAVIOUR IN FMCG (FAST MOVING CONSUMER DURABLES ) SECTOR WITH SHAMPOO AS FOCUS IN DELHI-NCR”
BY
ASHUTOSH AGRAWAL- 51 JYOTSNA JHA-29 ANISHA YADAV- 1 NIKHITA ARORA- 6
RADHIKA KAPOOR- 17
MBA- HR CLASS OF 2015
Under the supervision of
Ms. VANDANA GUPTA
Assistant Professor
Department of Marketing
At
AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH

CERTIFICATE

I Vandana Gupta hereby certify that these students of Master of business Administration at Amity Business School, Amity University Uttar Pradesh has completed dissertation on “ To Study the brand switching (consumer switching) behaviour on FMCG (Fast Moving Consumer Durables) sector with shampoo as focus in Delhi-NCR “ under my guidance.

Ms Vandana Gupta Assistant Professor Department of Marketing

ACKNOWLEDGEMENT

At the outset we express our sincere sense of regards and cordial thankfulness to a great organization of excellence, Amity business school for giving us a chance to carry our study on the foresaid topic.

I am enormously grateful to Ms. Vandana Gupta , Amity Business School, Noida, for her constant support and precious inputs that added value to this project at every step of it.

ABSTRACT

Consumes or customers are

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