Tata kisan case study
Q. Distribution channel creates time, place, possession utility channels are designed for reach, increasing sales & capturing. Define targeted market study the ITC Choupal Sagar, DSCL Hariyali Kisaan Baazar, Godrej Aadhar and TATA Kisaan Sansar with respect to product and service offerings, customer profile and expansions and tie up for effective distribution.
Ans.
DCM Shriram Consolidated Limited (DSCL) Hariyali Kisaan Bazar
Hariyali Kisaan Bazaar is often a revolutionary micro level hard work, and that is setting up a far reaching beneficial impact throughout taking a qualitative transform and also revolutionizing the particular farming sector in India. It is additionally a good example of just how properly that means corporates can promote the particular advancement regarding agriculture by building sustainable business models.
DCM Shriram Combined Ltd (DSCL) capitalizing its over 35 several years regarding expertise inside the agro-input and also initial give expertise in Native Indian farmers, will be setting up a chain regarding centers targeted at delivering end to finish ground level assist to the Native Indian farmer and also and thereby increasing his profitability and also productivity.
“Hariyali” means “Greenery” in Hindi signifying “Prosperity in Agriculture”. “Kisaan Bazaar” means “Farmer’s marketplace”. DCM Shriram Consolidated Ltd. (DSCL), a leading diversified Indian corporate house with over 35 years of experience in the agri-input markets & first-hand knowledge of Indian farmers, has pioneered an innovative business venture called DCM Hariyali Kisaan Bazaar. The concept was started in 2002 in Rajasthan, Uttar Pradesh, Haryana, Punjab and Uttaranchal
It aims at building a positive influence throughout bringing some sort of qualitative change as well as revolutionizing the actual farming sector. The large-format HKB sites selection between 10, 000 as well as 15, 000 square feet range, as you move the smaller format is the actual 3, 000-6,
Ans.
DCM Shriram Consolidated Limited (DSCL) Hariyali Kisaan Bazar
Hariyali Kisaan Bazaar is often a revolutionary micro level hard work, and that is setting up a far reaching beneficial impact throughout taking a qualitative transform and also revolutionizing the particular farming sector in India. It is additionally a good example of just how properly that means corporates can promote the particular advancement regarding agriculture by building sustainable business models.
DCM Shriram Combined Ltd (DSCL) capitalizing its over 35 several years regarding expertise inside the agro-input and also initial give expertise in Native Indian farmers, will be setting up a chain regarding centers targeted at delivering end to finish ground level assist to the Native Indian farmer and also and thereby increasing his profitability and also productivity.
“Hariyali” means “Greenery” in Hindi signifying “Prosperity in Agriculture”. “Kisaan Bazaar” means “Farmer’s marketplace”. DCM Shriram Consolidated Ltd. (DSCL), a leading diversified Indian corporate house with over 35 years of experience in the agri-input markets & first-hand knowledge of Indian farmers, has pioneered an innovative business venture called DCM Hariyali Kisaan Bazaar. The concept was started in 2002 in Rajasthan, Uttar Pradesh, Haryana, Punjab and Uttaranchal
It aims at building a positive influence throughout bringing some sort of qualitative change as well as revolutionizing the actual farming sector. The large-format HKB sites selection between 10, 000 as well as 15, 000 square feet range, as you move the smaller format is the actual 3, 000-6,
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