Tata Motors
INTRODUCTION
“A promise is promise and I kept my promise”- this is the historical statement which Mr. RATAN
TATA said when he launched his ambitious TATA NANO; the people’s car in India on 23 rd march
2009. Tata has always given value products in the Indian Car Market whether it is path breaking recently launched TATA NANO or TATA INDICA (which created great brand into the car industry in the diesel segment).
Not only is the passenger car, even into the heavy vehicle segment TATA is the only sole leader in
India.
TATA has created its brand value not only in India but even outside India it has created its brand by acquiring Jaguar-Land Rover, Corus Steel during 2007-08.
TATA has been named among top 10 brand companies by Fortune Magazine in the year 2008. It has got into top 100 companies in the survey of Standard & Poor Mody’s research in the year 2008.
Being into most valued brand in world the consumer satisfaction to its customers is very important for TATAS and thus they are continuously working into this area where their objective is to provide best products with full value of the money of their customers.
The TATA INDICA VISTA has been one of those products you just cannot ignore. While it got media coverage around the world, the reactions, though mixed, flowed easily. On the one hand there has been pride in the “World’s mid size small car” tag, as a great achievement for Indian industry.
The “World’s mid size small Car” tag has been well received with the hope that a whole new category of people can look to buy a car now.
1
1. STUDY OF THE INDUSTRY
a) Historical Background
In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that
Indian automobile industry will achieve mass motorization status by 2014.
Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898, the Automobile
Industry of India has come a long way. During its early stages the auto industry was overlooked by
“A promise is promise and I kept my promise”- this is the historical statement which Mr. RATAN
TATA said when he launched his ambitious TATA NANO; the people’s car in India on 23 rd march
2009. Tata has always given value products in the Indian Car Market whether it is path breaking recently launched TATA NANO or TATA INDICA (which created great brand into the car industry in the diesel segment).
Not only is the passenger car, even into the heavy vehicle segment TATA is the only sole leader in
India.
TATA has created its brand value not only in India but even outside India it has created its brand by acquiring Jaguar-Land Rover, Corus Steel during 2007-08.
TATA has been named among top 10 brand companies by Fortune Magazine in the year 2008. It has got into top 100 companies in the survey of Standard & Poor Mody’s research in the year 2008.
Being into most valued brand in world the consumer satisfaction to its customers is very important for TATAS and thus they are continuously working into this area where their objective is to provide best products with full value of the money of their customers.
The TATA INDICA VISTA has been one of those products you just cannot ignore. While it got media coverage around the world, the reactions, though mixed, flowed easily. On the one hand there has been pride in the “World’s mid size small car” tag, as a great achievement for Indian industry.
The “World’s mid size small Car” tag has been well received with the hope that a whole new category of people can look to buy a car now.
1
1. STUDY OF THE INDUSTRY
a) Historical Background
In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that
Indian automobile industry will achieve mass motorization status by 2014.
Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898, the Automobile
Industry of India has come a long way. During its early stages the auto industry was overlooked by