Tata Motors
Contents
Tata motors 3
1 3
. Microeconomic Environment 3
1.1 Introduction 3
1.2 Market Structure: 4
1.3 Role of Government: 4
1.4 Fixed Cost and Variable Cost 5
1.5 Substitutes and Elasticity of Demand 6
1.6 Economies of Scale 7
2. MACROECONOMIC environment 8
2.1 INDIA 8
2.2 Microeconomic Environment 8
2.3 Economic growth 9
2.3 Employability 10
2.5 Market value in the economy 11
2.6 Revenue and profits 11
2.7 Political environment 11
2.8 Inflation 12
CONCLUSION 12
References 12
Tata motors
1. Microeconomic Environment
1.1 Introduction
Tata Motors Limited is India’s largest multinational automobile manufacturing company with the revenue of US$ 38.6 billion as in financial year 2013-14. In Indian automobile segment, Tata is leader in commercial vehicles in each segment and also amongst top in passenger vehicles. It has around 60000 employees working in plants across five Indian states. It was founded in 1945 by Jamsetji Tata originally to manufacture locomotives and produced its first commercial vehicle in year 1954 and since it has established its presence across length and breadth of country. Today their product includes automobiles, commercial vehicles, coaches, buses, construction equipment, military vehicles and automotive parts.
Tata Motors have two main market segments that it aims to penetrate with their line of cars it produces. First target market is catering to the middleclass families and individuals who are looking to buy their first car. These target market are concentrated mainly in Indian sub-continental region; specifically in India, Myanmar and Thailand. Tata motors cater this particular segment by offering cars such as Tata Nano and Tata Indica. Other target market that Tata Motors focus on is people with higher income. To this target market, Tata motors offer them Jaguar and Land Rover line of cars.
The major competitors of TATA Motors in Indian market are Ford Motors, Hyundai, General Motors and Suzuki Motors Corporation which are also
Tata motors 3
1 3
. Microeconomic Environment 3
1.1 Introduction 3
1.2 Market Structure: 4
1.3 Role of Government: 4
1.4 Fixed Cost and Variable Cost 5
1.5 Substitutes and Elasticity of Demand 6
1.6 Economies of Scale 7
2. MACROECONOMIC environment 8
2.1 INDIA 8
2.2 Microeconomic Environment 8
2.3 Economic growth 9
2.3 Employability 10
2.5 Market value in the economy 11
2.6 Revenue and profits 11
2.7 Political environment 11
2.8 Inflation 12
CONCLUSION 12
References 12
Tata motors
1. Microeconomic Environment
1.1 Introduction
Tata Motors Limited is India’s largest multinational automobile manufacturing company with the revenue of US$ 38.6 billion as in financial year 2013-14. In Indian automobile segment, Tata is leader in commercial vehicles in each segment and also amongst top in passenger vehicles. It has around 60000 employees working in plants across five Indian states. It was founded in 1945 by Jamsetji Tata originally to manufacture locomotives and produced its first commercial vehicle in year 1954 and since it has established its presence across length and breadth of country. Today their product includes automobiles, commercial vehicles, coaches, buses, construction equipment, military vehicles and automotive parts.
Tata Motors have two main market segments that it aims to penetrate with their line of cars it produces. First target market is catering to the middleclass families and individuals who are looking to buy their first car. These target market are concentrated mainly in Indian sub-continental region; specifically in India, Myanmar and Thailand. Tata motors cater this particular segment by offering cars such as Tata Nano and Tata Indica. Other target market that Tata Motors focus on is people with higher income. To this target market, Tata motors offer them Jaguar and Land Rover line of cars.
The major competitors of TATA Motors in Indian market are Ford Motors, Hyundai, General Motors and Suzuki Motors Corporation which are also