Tata Nano's Formulated Usa Launch
Direct Marketing Plan for the NANO car’s launch in U.S.A
TATA Motors – Brief Introduction
The globally popular Indian multinational automobile manufacturing company is a part of the TATA group. TATA group is a family owned entrepreneurship formed in 1860s by Jamsetji Tata, the great business man during time who had put India on the global map of economic trade. TATA group includes various sectors of business like Tata power, Tata chemicals, Tata Tea, Tata global beverages, The Titan
Watch Industries, Tata phone and mobile services, Tata Consultancy Services and of course the world renewed Taj Group of hotels in India. The various business domains that Tata is associated with, is the reason because of which the company is in active trade with over 50 countries across Asia, Europe,
Africa, North and South Americas. “Tata Motors Limited (previously known as Tata Engineering and
Locomotive Company - TELCO) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. The company manufactures passenger cars in economy and luxury segments, Sports utility and multi Utility vehicles suitable for the tough terrains and substandard roads of India, trucks, vans, coaches and containers for trucks, buses and military vehicles. It is the world's 8th largest motor vehicle manufacturing company, 4th largest truck manufacturer and 2nd largest bus manufacturer by volume.”
Tata Motor’s initial competition at home was with the Hinduja Group (another family owned business brand) whose Asoka Leyland brand of commercial vehicles were very popular and in abundant usage until the late 80s. The Leyland brand was popular for supplying military grade trucks capable of carrying supplies and ammunition to Indian Army during war times. Tata Motors sustained and eventually gained market supremacy by introducing tougher, stronger and more fuel-efficient vehicles into the well booming commercial
TATA Motors – Brief Introduction
The globally popular Indian multinational automobile manufacturing company is a part of the TATA group. TATA group is a family owned entrepreneurship formed in 1860s by Jamsetji Tata, the great business man during time who had put India on the global map of economic trade. TATA group includes various sectors of business like Tata power, Tata chemicals, Tata Tea, Tata global beverages, The Titan
Watch Industries, Tata phone and mobile services, Tata Consultancy Services and of course the world renewed Taj Group of hotels in India. The various business domains that Tata is associated with, is the reason because of which the company is in active trade with over 50 countries across Asia, Europe,
Africa, North and South Americas. “Tata Motors Limited (previously known as Tata Engineering and
Locomotive Company - TELCO) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. The company manufactures passenger cars in economy and luxury segments, Sports utility and multi Utility vehicles suitable for the tough terrains and substandard roads of India, trucks, vans, coaches and containers for trucks, buses and military vehicles. It is the world's 8th largest motor vehicle manufacturing company, 4th largest truck manufacturer and 2nd largest bus manufacturer by volume.”
Tata Motor’s initial competition at home was with the Hinduja Group (another family owned business brand) whose Asoka Leyland brand of commercial vehicles were very popular and in abundant usage until the late 80s. The Leyland brand was popular for supplying military grade trucks capable of carrying supplies and ammunition to Indian Army during war times. Tata Motors sustained and eventually gained market supremacy by introducing tougher, stronger and more fuel-efficient vehicles into the well booming commercial