Tata Nano

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Tata Nano

UNIVERSITY OF PETROLEUM & ENERGY STUDIES DEHRADUN

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Harnessing Energy through Knowledge

Assignment Topic

TATA NANO

ECONOMICS & MANAGEMENT DECISIONS

(MBCE 701)

MBA LSCM 1st YEAR

Submitted to : Submitted by:

Ms. K. Deepa Anoop(4),Ashish(9)

Digvijay(14),Honey(19)

Loveneet(24),Nayan(29)

Nishant(34),Pranshul(39)

Priya(44),Sagar(49)

Shobhit(54),Urendra(59)

Pankaj(64)

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INTRODUCTION OF TATA NANO

PRODUCT

TATA MOTORS, one of the leading players in automobile industry in south asia , the world’s second largest Bus manufacturer and 4rth largest Truck manufacturer, launched the cheapest car in the world , TATA NANO.

At the time of inception , the estimated purchase price for consumers was Rs.100,000(Indian) but a few years down the line , the prices of raw materials increased by 23% and the car price raised substantially. However the fixed prices in India are as follows;

PRICE

Base Model

Rs.135151

TATA NANO CX

Rs.164481

TATA NANO LX

Rs.181498

MARKET SEGMENTATION:

Tata Nano however opened a completely new market segment catering to the lower middle class or middle class segment i.e. the lower income segment. Currently this is the only car available in this Ultra Small Car market segment. As a result, Tata

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