Tata Nano Marketing
Table of Contents
1.0 Introduction 2
2.0 Economic Environment 3
2.1 Global Business Cycle Trends: 3
2.2 GDP: 4
2.3 Unemployment: 4
2.4 Fiscal Policies: 4
2.5 Consumer confidence and consumer credit: 4
2.6 Income, Expenditure and Savings: 5
2.7 Income distribution: 5
2.8 BOP: 6
3.0 Cultural Environment: 6
3.1 Hofstede’s Cultural Dimensions 6
3.2 The Changing Shape of Culture 8
3.3 Going Green 8
4.0 Political and Legal Environment: 9
4.1 Political Structure 9
4.2 Political Risk 9
4.3 Legal 10
5.0 Conclusion: 11
5.0 Appendix: 12
5.1 Appendix A 12
5.2 Appendix B 13
5.3 Appendix C 13
5.4 Appendix D 14
6.0 Reference 15
1.0 Introduction
TATA Motors Limited is India’s largest motor passenger automobile and commercial vehicle manufacturing company. Its annual revenue exceeds USD six billion, ranking it among the top ten companies in India. Unveiled in January 2008, their new TATA Nano passenger automobile was a much awaited car by the local and international markets. (Tata Motors, 2008) Production began later that year. Its distinct features and reasonable price boosts its popularity and demand. Excluding taxes, the TATA Nano is priced at USD 2500. It is compact (only 3 meters long) with enough space to comfortably seat four people. Fuel efficiency also plays a major role in its success; it does almost 50 miles per gallon of petrol. This highly fuel efficient, spacious car is also environmentally friendly, emitting less carbon dioxide than most two wheelers. (Tata Motors, 2008)
[pic] (iwebie, 2009)
Currently Nano is undergoing modifications to cater to foreign markets. By 2011, a modified Nano Europa is to be launched in Europe as a more powerful car with better safety and regulation to fit European standards. (Business Line, 2009)
Development of the Nano Europa creates an option to market a
1.0 Introduction 2
2.0 Economic Environment 3
2.1 Global Business Cycle Trends: 3
2.2 GDP: 4
2.3 Unemployment: 4
2.4 Fiscal Policies: 4
2.5 Consumer confidence and consumer credit: 4
2.6 Income, Expenditure and Savings: 5
2.7 Income distribution: 5
2.8 BOP: 6
3.0 Cultural Environment: 6
3.1 Hofstede’s Cultural Dimensions 6
3.2 The Changing Shape of Culture 8
3.3 Going Green 8
4.0 Political and Legal Environment: 9
4.1 Political Structure 9
4.2 Political Risk 9
4.3 Legal 10
5.0 Conclusion: 11
5.0 Appendix: 12
5.1 Appendix A 12
5.2 Appendix B 13
5.3 Appendix C 13
5.4 Appendix D 14
6.0 Reference 15
1.0 Introduction
TATA Motors Limited is India’s largest motor passenger automobile and commercial vehicle manufacturing company. Its annual revenue exceeds USD six billion, ranking it among the top ten companies in India. Unveiled in January 2008, their new TATA Nano passenger automobile was a much awaited car by the local and international markets. (Tata Motors, 2008) Production began later that year. Its distinct features and reasonable price boosts its popularity and demand. Excluding taxes, the TATA Nano is priced at USD 2500. It is compact (only 3 meters long) with enough space to comfortably seat four people. Fuel efficiency also plays a major role in its success; it does almost 50 miles per gallon of petrol. This highly fuel efficient, spacious car is also environmentally friendly, emitting less carbon dioxide than most two wheelers. (Tata Motors, 2008)
[pic] (iwebie, 2009)
Currently Nano is undergoing modifications to cater to foreign markets. By 2011, a modified Nano Europa is to be launched in Europe as a more powerful car with better safety and regulation to fit European standards. (Business Line, 2009)
Development of the Nano Europa creates an option to market a