Tata Steel Case Study

Strategic Management
Credit Accumulation & Transfer Scheme (CATS) – Undergraduate – Degree in Business & Management Studies

“Position Analysis of Tata Steel”
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Table of content

Title page | 1 | Table of content | 2 | 1. Introduction | 3 | 2. Historical and cultural background | 4 – 6 | 2.1 History | 4 | 2.2 Strategic drift | 4 – 5 | 2.3 Cultural background of Tata Steel | 5 – 6 | 3. The environment | 6 – 9 | 3.1 Pest Analysis | 6 – 7 | 3.1.1 Political aspect | 6 – 7 | 3.1.2 Economical aspect | 7 | 3.1.3 Social aspect | 7 | 3.1.2 Technological aspect | 7 | 3.2 SWOT Analysis | 8 – 9 | 3.2.1 Strengths | 8 | 3.2.2 Weaknesses | 8 | 3.2.3 Opportunities | 9 | 4. Strategic Capability | 10 – 12 | 5. Strategic Purpose | 13 – 14 | 5.1 Stakeholder expectations | 13 – 14 | 5.1.1 Employees | 13 | 5.1.2 Customers | 13 | 5.1.3 Government | 13 | 5.1.4 Stakeholders | 14 | 5.1.5 Suppliers | 14 | 5.1.6 Competitors | 14 | 6. Conclusion | 15 | 7. Appendix 1 | 16 – 23 | 8. References | 24 – 27 |

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1.Introduction

In the new global economy, determining of successful strategies has become a central issue for the growth of a company. Over the history, Tata Steel has become a very successful Indian group. One significant issue of the company is that it is the fifth largest steel maker in the world and is operating all over the world. Thanks to the acquisition of Corus in 2007, Tata Steel had the

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