Preview

Taybeh Brewing Company

Satisfactory Essays
Open Document
Open Document
253 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Taybeh Brewing Company
• Joint venture with Jordan
• Sales promotion such as T- shirts, pens, caps
• Beer festival
• Sponsor a local team
• Organize camps for people.

TBC can make a joint venture with a company in Jordan, as that would bring down the import tax considerably. This way it can enter the Jordan market with lower prices and higher profits.

To improve the sales within Palestine, it can market its product by distributing sales promotion items such as bottle openers, t- shirts, caps, pens and so. This marketing skill would not cost a lot to the company but is very effective.

The beer festival “ oktoberfest” is celebrated in Palestine by TBC. This should be continued for a lot of years ahead and all the local people and tourists should be given free beer. This way it will become a tradition in few years and TBC will have a lasting impression in everyone’s mind

TBC can also be the sponsor for a local sports team. As for me in UK all I know about Aon is only through MANU. A lot of people get attracted towards sporting events and thereby this should help the company in a good way if they have their name up on one of the local teams.

Palestine is a developing country and lot of riots have been happening in the country from few years. If the camps are organised for the needy people where basic requirements such as food and shelter are provided then it would help build public

You May Also Find These Documents Helpful

  • Powerful Essays

    South Dakota Microbrewery

    • 1045 Words
    • 5 Pages

    Overall, South Dakota Microbrewery is a strong company but they do face a few problems that could adversely affect their business in the future. The most obvious problem that SDM faces is the gross margin loss of $39.5 for every batch of Bismark Bock that is sold. Under the plant-wide allocation method, this loss was hidden but after allocating based on activity, this cost becomes a major problem for the company. Without a positive gross margin, the company may…

    • 1045 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    Bluegrass Brewing Company

    • 3287 Words
    • 14 Pages

    Bluegrass Brewing Company (BBC) is a nationally recognized, American craft beer company, whose mission is to create bold, unique beers, quality affordable food, and serve them both in a warm and comfortable, family friendly atmosphere. Founded in 1993, BBC is Louisville, Kentucky’s oldest micro brewing company, producing just over 2,000 barrels a year. ("Facebook: Bluegrass Brewing, 2012"). Although the company classifies itself as a microbrewery, the Brewers Association would actually classify BBC as a brewpub because they do not sell more than 75% of their beer offsite (Brewers Association, 2012). For the purpose of this paper, we will identify the industry that BBC competes in as the craft beer industry. According to the Brewer’s Association, the craft beer industry is divided into six market segments: microbrewery, brewpub, contract brewing…

    • 3287 Words
    • 14 Pages
    Best Essays
  • Satisfactory Essays

    The Panama Liquor Co.

    • 354 Words
    • 2 Pages

    Problem in marketing Seco in a product differentiation strategy because its higher prices may be outside the young drinker’s price range…

    • 354 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Many of the case analysis in this book contain companies who have been under scrutiny for its ethical behaviors. There are some that provide great examples of how an ethical business should run. Through excellent use of social responsibility, employee compensation, and a good product, the New Belgium Brewing Company stands out as an excellent example.…

    • 838 Words
    • 4 Pages
    Good Essays
  • Good Essays

    South Dakota Microbrewery

    • 1726 Words
    • 7 Pages

    1. As Exhibit 1 shown, I first calculate the predetermined overhead rate, which is $15.57 per direct labor hour. And I distributed the dollar amount to different proportion based on Direct-Labor hours to get the overhead cost. Sum the overhead and direct cost to get the total cost; this will be the total cost of producing a batch of beer label. Therefore, we need to divide them up by the bottle per batch in order to know the cost per each bottle for each label.…

    • 1726 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    Keller Richmond Brewery HMOs will often offer a lower-cost option for the employer, as well employees, receive a competitive benefits package, 401k with Company match, employee discounts, paid time off, wages are commensurate with skills and experiences. Employees consider workplace benefits their personal safety net and spot rewards for a job well done (like gift cards for a local coffee house, gas station, etc.) are also valued.…

    • 187 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Swot Analysis Labatt Blue

    • 783 Words
    • 4 Pages

    The brand is the title sponsor, which gives them signage in the stadium, and national exposure…

    • 783 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Belgium Brewery

    • 524 Words
    • 2 Pages

    When it comes to what makes a business a successful business it boils down to the moral integrity the owners instill into it. Philanthropic efforts are not only admired, but could be a great asset to a corporation's long term success. However, the issue remains as to how much is too much. A business still needs to be able to make a profit and at times it seems one outweighs the other. Whether it’s the latter of both profit and missions that makes a well oiled machine run, what is the incentive for the stakeholders? If more is put out than what is bought in what is the true plight for the entrepreneur: Is it material or mental?…

    • 524 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The Boston Beer Company

    • 4185 Words
    • 17 Pages

    Overview The Boston Beer Company has had amazing success in its transition from a small scale microbrewer to a large scale national brewery. Almost all of the company’s success is due to the Samuel Adams Lager product line, which has hardly changed from the founding of the company in 1984, to the IPO in 1995, to the present day. In fact, much of the appeal of Samuel Adams comes from its microbrew image and the founder, Jim Koch’s, commitment to the brewing process and a premium beer. In recent years, however, the company has implemented a new strategy for growth which has included introducing a light beer that will have more mainstream appeal. While this has increased profits for the company, it has also left the company vulnerable to entry by diluting its brand name. For this reason, the company’s strategy for the immediate future has to make a significant shift, from a strategy of growth to a strategy of protection. It must focus on maintaining its current profits by preventing entry both from small breweries looking to copy the BBC’s strategy and from large breweries looking to use their expansive resources to steal some of BBC’s market share.…

    • 4185 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    Celeste Beatty hopes that WalMart can do for her beer what they did for Patti LaBelle's pies. Beatty is the owner of The Harlem Brewing Company, a black-owned brewing company that has been serving the people of the local area for 15 years.…

    • 357 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Week 10

    • 1757 Words
    • 24 Pages

    Week 10 Promotion The Promotion Mix • Advertising – – – – Can reach geographically disperse buyer masses Seller can repeat the message several times It is impersonal and one-way Could be costly in some media • Personal selling – – – – Implies personal interaction between two or more individuals Most efficient tool to create preferences, convictions and actions Allow creation of relationships Most costly promotional tool, requres long term commitment Fundamentals of Global Marketing © Juan Carlos Rosa-Medina, MBA 2 1…

    • 1757 Words
    • 24 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The Timken Company

    • 4910 Words
    • 20 Pages

    The case is best suited as a firm-valuation exercise in a first-year MBA finance course. It…

    • 4910 Words
    • 20 Pages
    Satisfactory Essays
  • Good Essays

    Coopers Brewery

    • 1137 Words
    • 4 Pages

    To analyze the competitive structure of this industry, we can apply Porter's Five Forces. This model of industry analysis uncovers the following aspects of the Australian brewing industry:…

    • 1137 Words
    • 4 Pages
    Good Essays
  • Good Essays

    al yormouk camp

    • 581 Words
    • 3 Pages

    let me pause and state some historical data, the camp is a 2.11 square, was established in 1957 for the Palestinian refugees to shelter them after the 1948 catastrophe. Although it’s not an officially recognized camp by UNRWA, it is the largest Palestinian community in Syria , the life conditions seemed to be very good prior to the clashes, comparing to other Palestinians camps in Syria. Back then the camp was home to 170,000 Palestine refugees. In December 2012 and in the months since, armed conflict has caused at least 140,000 Palestine refugees to flee their homes in Yarmouk.…

    • 581 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Refugee camps can have advantages and disadvantages for everyone. To start, refugee camps serve as a safe haven for families that live in war torn cities. So many stories, including one in an article called Shattered Lives, tell about kids and families in cities like Syria who wouldn't be living if it weren't for the refugee camps. There are also many problems associated with refugee camps. For example, not everyone can get water and some people don't have insulated shelters so in winter, when everything is cold, it's not very good. In conclusion, refugee camps can provide good and bad…

    • 101 Words
    • 1 Page
    Satisfactory Essays

Related Topics