TBS 920 International Business Strategy :Nokia India Country Strategy
Prepared by: Manoj Gulati - 4130157
TBS 920 – International
Business Strategy
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Curriculum and Business Profile
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Company profile
Guest country profile
Economic, Cultural and Political Analysis
Technological Analysis
Entering and functional strategies
Marketing Strategy of Nokia in India
SWOT & PESTEL analysis
Recommendations
References
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Company profile
• Formed in 1865 by mining engineer Fredrik Idestam in a village named Nokia in Southwestern Finland
• First business was in wood pulp mill
• In 1920, Finnish Rubber Works was acquired by Nokia
• 1922, Finnish cable works merged in Nokia and Nokia was know as footwear (galoshes) and tyres, went on to manufacture rubber bands, industrial parts and raincoats.
• Nokia Ab, Finnish Cable Works and Finnish Rubber Works officially merge in 1967. The new Nokia Corporation has five businesses: rubber, cable, forestry, electronics and power generation • 1970s that Nokia started taking an active interest in the power and electronic business
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Company profile
• 80s approached, Nokia strived to radically cut down the number of different businesses it had, especially like the non-core IT and focus on two core business – mobile phones and telecommunications. • 1981, Nokia made Nordic Mobile Telephony (NMT) mobile phone standard • 1987, it launched Mobira Cityman, the first NMT phone.
• A Finnish company, Radkilinia, was the first company receive GSM network from Nokia in 1991 which was supplied by Nokia
• 1997 Nokia had supplied GSM systems to 59 operators in 31 countries • 1992, Nokia 1011 the first GSM phone was introduced
• 1994 was set to sell 500,000 units, and Nokia managed to sell 20 million. • January 2004, Nokia reorganized itself into four business groups – mobile phones, multimedia, enterprise solution and networks
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Company profile
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India country profile
Capital New Delhi
Size 3,214 km (north to south), 2,933 km
TBS 920 – International
Business Strategy
1
Curriculum and Business Profile
•
•
•
•
•
•
•
•
•
Company profile
Guest country profile
Economic, Cultural and Political Analysis
Technological Analysis
Entering and functional strategies
Marketing Strategy of Nokia in India
SWOT & PESTEL analysis
Recommendations
References
2
Company profile
• Formed in 1865 by mining engineer Fredrik Idestam in a village named Nokia in Southwestern Finland
• First business was in wood pulp mill
• In 1920, Finnish Rubber Works was acquired by Nokia
• 1922, Finnish cable works merged in Nokia and Nokia was know as footwear (galoshes) and tyres, went on to manufacture rubber bands, industrial parts and raincoats.
• Nokia Ab, Finnish Cable Works and Finnish Rubber Works officially merge in 1967. The new Nokia Corporation has five businesses: rubber, cable, forestry, electronics and power generation • 1970s that Nokia started taking an active interest in the power and electronic business
3
Company profile
• 80s approached, Nokia strived to radically cut down the number of different businesses it had, especially like the non-core IT and focus on two core business – mobile phones and telecommunications. • 1981, Nokia made Nordic Mobile Telephony (NMT) mobile phone standard • 1987, it launched Mobira Cityman, the first NMT phone.
• A Finnish company, Radkilinia, was the first company receive GSM network from Nokia in 1991 which was supplied by Nokia
• 1997 Nokia had supplied GSM systems to 59 operators in 31 countries • 1992, Nokia 1011 the first GSM phone was introduced
• 1994 was set to sell 500,000 units, and Nokia managed to sell 20 million. • January 2004, Nokia reorganized itself into four business groups – mobile phones, multimedia, enterprise solution and networks
4
Company profile
5
6
India country profile
Capital New Delhi
Size 3,214 km (north to south), 2,933 km
References: CIA, 2013. Central Intelligence Agency. [Online] Available at: https://www.cia.gov/library/publications/the-world-factbook/geos/ae.html CIA, 2013. Inflation ranks. [Online] Available at: https://www.cia.gov/library/publications/the-world-factbook/rankorder/2092rank.html?countryname=United india, i. o. i., 2013. investment opportunities in india. [Online] Available at: http://investmentopportunitiesinindia.wordpress.com/ Overgaard, L., 2010. An analysis of Indian Culture in, Aarhus University: Department of Language and Business Communication,Aarhus School of Business . StudyMode, 2007. studymode.com. [Online] Available at: http://www.studymode.com/essays/Uae-Cultural-Analysis-106488.html Indu, P. (2005), “Nokia’s Strategy in India (BSTR174)”, IMCR Case Collectin, ICFAI Center of Management Reseach, India. Web 1 : “Nokia 's Big Plans for India”, http://www.businessweek.com/globalbiz/content/aug2007/gb20070831_914354.htm?chan=search, August 31, 2007 http://r2.nokia.com/nokiahistory/index.html, © Nokia 2003, last accessed on 25/08 Web 5 : “Nokia leads India 's GSM market with 79 pc mkt share”, http://www.economictimes.indiatimes.com, 26 Dec, 2006 Web 6 : “Nokia to invest $75 mn more in Indian operations “, economictimes.indiatimes.com, 5Dec, 2007 Web 7 : “Pakistan Cricket Team Visits Nokia Concept Store”, www.nokia.com, December 06, 2007