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Tea in India
Description: Commodity prices of tea were very dynamic and all players had to increase their unit prices in 2009. The rise in prices has resulted in loose tea losing out to small local tea manufacturers, as it has been able to absorb the rise in costs. The price points of local tea players have been close to those of loose tea, and as such these small regional players have seen some growth. There has also been a continuous shift of consumers from unbranded loose tea to branded packet tea. This shift can be... The Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change. Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? - Get a detailed picture of the Hot Drinks industry; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop. .
Contents:
Tea in India Euromonitor International March 2010 List of Contents and Tables Executive Summary Hot Drinks Industry Records Slow Growth Increase in Unit Prices Small Pack Sizes Become Increasingly Popular Market Leaders Retain Their Positions Hot Drinks To Witness Moderate Growth Key Trends and Developments Smaller Pack Sizes Flood the Market Growing Middle Class Spurs Demand for Health and Wellness Products Economic