Team 3 Final Thesis
New Era University
COLLEGE OF BUSINESS ADMINISTRATION
No. 9 Central Avenue, New Era, Quezon City
“THE INFLUENCE OF SAFEGUARD SOAP MEDIA MARKETING IN THE BUYING BEHAVIOR OF SELECTED CET, CED AND CAS FRESHMEN STUDENTS IN
NEW ERA UNIVERSITY”
A Marketing Research Plan
Presented to the faculty of College of Business Administration
In Partial Fulfilment of the Requirements for MKM 11-3 (Marketing Research) during the 1st semester of A.Y 2014-2015
BAUTISTA, Janilo F.
ANDRIADE, Fred Carlo M.
ARAOJO, Aaron Angelo M.
CARA, Jan Michael U.
DELA CRUZ, Nicole V.
MARQUEZ, Mico P.
SERRANO, Sarah C.
Prof. DANIEL E. HEBRON, CPME, AMed
October 2010
APPROVAL SHEET
This undergraduate thesis entitled “The Influence of Safeguard Soap Media Marketing in the Buying Behaviour of selected Freshmen CET, CED and CAS Students in New Era University” prepared and submitted by Janilo F. Bautista, Fred Carlo F. Andriade, Aaron Angelo M. Araojo, Jan Michael U. Cara, Nicole V. Dela Cruz, Mico P. Marquez, Sarah c. Serrano in partial fulfilment of the course requirements in MKM 11-3, has been examined and recommended for acceptance and approval for oral examination.
Professor Daniel E. Hebron, CPME. AMEd
\Research Adviser
Approved by the Committee of Oral Examination with the grade of on October 2014.
Prof. _______________________
Chairman
Prof. _____________________ Prof. ____________________
Member Member
Accepted and approved in partial fulfillment of the requirements for MKM 11-3.
Prof. __________________ Dr. __________________
Coordinator Dean
TABLE OF CONTENTS
Title page ………………………………………………………………………………………...i
Approval Sheet…………………………………………………..………………………………ii
Acknowledgement ……………………………………………………………………………...v
Executive Summary …………………………………………………………………………….vi
Chapter 1: Introduction.....................................................................................................1
1.1 Historical Background…………………………………………………….........……... 2
1.2
COLLEGE OF BUSINESS ADMINISTRATION
No. 9 Central Avenue, New Era, Quezon City
“THE INFLUENCE OF SAFEGUARD SOAP MEDIA MARKETING IN THE BUYING BEHAVIOR OF SELECTED CET, CED AND CAS FRESHMEN STUDENTS IN
NEW ERA UNIVERSITY”
A Marketing Research Plan
Presented to the faculty of College of Business Administration
In Partial Fulfilment of the Requirements for MKM 11-3 (Marketing Research) during the 1st semester of A.Y 2014-2015
BAUTISTA, Janilo F.
ANDRIADE, Fred Carlo M.
ARAOJO, Aaron Angelo M.
CARA, Jan Michael U.
DELA CRUZ, Nicole V.
MARQUEZ, Mico P.
SERRANO, Sarah C.
Prof. DANIEL E. HEBRON, CPME, AMed
October 2010
APPROVAL SHEET
This undergraduate thesis entitled “The Influence of Safeguard Soap Media Marketing in the Buying Behaviour of selected Freshmen CET, CED and CAS Students in New Era University” prepared and submitted by Janilo F. Bautista, Fred Carlo F. Andriade, Aaron Angelo M. Araojo, Jan Michael U. Cara, Nicole V. Dela Cruz, Mico P. Marquez, Sarah c. Serrano in partial fulfilment of the course requirements in MKM 11-3, has been examined and recommended for acceptance and approval for oral examination.
Professor Daniel E. Hebron, CPME. AMEd
\Research Adviser
Approved by the Committee of Oral Examination with the grade of on October 2014.
Prof. _______________________
Chairman
Prof. _____________________ Prof. ____________________
Member Member
Accepted and approved in partial fulfillment of the requirements for MKM 11-3.
Prof. __________________ Dr. __________________
Coordinator Dean
TABLE OF CONTENTS
Title page ………………………………………………………………………………………...i
Approval Sheet…………………………………………………..………………………………ii
Acknowledgement ……………………………………………………………………………...v
Executive Summary …………………………………………………………………………….vi
Chapter 1: Introduction.....................................................................................................1
1.1 Historical Background…………………………………………………….........……... 2
1.2
Bibliography: Books Contemporary Educational Psychology by Elsevier (2000) Journal of Advertising by Taylor & Francis (1996) Journal of Current Issues & Research in Advertising by Taylor & Francis (1995)