Team 8 NIKE Brand Exploratory Strategy hellip 
Team 8
BRAND EXPLORATORY & STRATEGY
REPORT
MAR6816 – Advanced Marketing Management Summer 2015 2-‐Year Internet MBA University of Florida
NIKE FOOTWEAR
Team 8 Members: Jordan Ariche Stephanie Gomillion Lauren O’Brien Ken Oliveri
Team 8 INTRODUCTION Nike was founded in 1964 as Blue Ribbon Sports and originally operated as a distributor for the Japanese shoemaker Onitsuka Tiger (known today as Asics). Bill Bowerman, a track and field coach, and Phil Knight, middle-‐distance runner, from University of Oregon, created the company. It officially became Nike Inc. in 1971, named after the Greek goddess of victory. Goddess Nike is often depicted with wings, giving rise to her designation “Winged Victory”. Bowerman invented a grooved pattern on the sole inside of a waffle iron that helped athletes grip the running track and were lighter than traditional athletic shoes. A Portland State University student designed Nike’s ‘swoosh’ logo in 1971 for a mere $35. The logo went through four iterations until it reached the solo swoosh it is today. The slogan “Just Do It”, created in 1988, was inspired by serial killer Gary Gilmore who said ‘let’s do it’ just before he was executed by a firing squad in 1977. Today, the logo and slogan are among the world’s greatest and most recognizable trademarks.
The first track
BRAND EXPLORATORY & STRATEGY
REPORT
MAR6816 – Advanced Marketing Management Summer 2015 2-‐Year Internet MBA University of Florida
NIKE FOOTWEAR
Team 8 Members: Jordan Ariche Stephanie Gomillion Lauren O’Brien Ken Oliveri
Team 8 INTRODUCTION Nike was founded in 1964 as Blue Ribbon Sports and originally operated as a distributor for the Japanese shoemaker Onitsuka Tiger (known today as Asics). Bill Bowerman, a track and field coach, and Phil Knight, middle-‐distance runner, from University of Oregon, created the company. It officially became Nike Inc. in 1971, named after the Greek goddess of victory. Goddess Nike is often depicted with wings, giving rise to her designation “Winged Victory”. Bowerman invented a grooved pattern on the sole inside of a waffle iron that helped athletes grip the running track and were lighter than traditional athletic shoes. A Portland State University student designed Nike’s ‘swoosh’ logo in 1971 for a mere $35. The logo went through four iterations until it reached the solo swoosh it is today. The slogan “Just Do It”, created in 1988, was inspired by serial killer Gary Gilmore who said ‘let’s do it’ just before he was executed by a firing squad in 1977. Today, the logo and slogan are among the world’s greatest and most recognizable trademarks.
The first track
References: (2011, September 9, 2015, (2015, March Business. (2013,