My task was to look after the Southern European and Emerging Markets and organise and book familiarization trips for them. I was looking after and managing the budget allocated for the fam trips as well I had to make sure that the experience delivered to those tour operators was matching every specific market expectations. It was also down to me to match the appropriate Scottish suppliers with the right delegates (I had to extensively got to know the companies’ profiles to know what sort of products/services they were looking for/selling to their clients). Therefore, I had to learn how to skilfully negotiate beneficial conditions for myself without compromising the quality of the delegates’ experience and still making sure that the Scottish trade will benefit from their visit and that each delegate will find a potential partner that they will then work closely with. I also had to work closely with my colleagues who are in charge of these markets to find out what the delegates who are attending the trip are looking for to make sure that the trip is tailor-made to them and that I introduce right buyers to appropriate Scottish suppliers.
PROCESSES INVOLVED:
- What happened
A 2 days training was scheduled at the beginning of my job where my line manager talked me through a life example of booking an Expo fam trip (including accommodation, meals, attractions, blue badge guide, coaches) giving me useful tips on how to approach Scottish suppliers and list of suppliers willing to assist and host the groups.
Additionally, I have been given a folder with step-by-step instructions containing guidelines that I needed to adhere to with regards to budget and it was down to myself to familiarise myself with the content of the folder.
Also, I was advised to schedule few meetings with my colleagues who were in charge of the markets I was assigned to organise fam trips for (Spanish, Italian Portuguese, Indian, Central European, Russian, Mexican and