Team D Final Marketing Presentation Global Entertainment Draft

GLOBAL ENTERTAINMENT, LLP

Team D
Team D

Antoine Giorgi, Brandon
Antoine
Giorgi,KlemmerBrandon
Graves,
Carmen
Graves,
Carmen KlemmerJean, Cassandra
Burns,
Jean, Cassandra
Burns,
Charita
Brown, and
Holly
Charita Brown,
Clark and Holly
Clark

July 7, 2014
July 7, 2014

Pareesa Naveed
Pareesa Naveed

MARKETING PLAN SUMMARY
Advertising
Advertising
Event
Event
Marketing
Marketing
& Outdoor
& Outdoor

Public
Public
Relations
Relations

Direct
Direct
Marketing
Marketing

Digital
Digital
Marketing
Marketing
Sales
Sales
Promotion
Promotion

ADVERTISING: PART 1

Advertising is a measure of campaign blend
Advertising is a measure of campaign blend

When advertising an artist you want to be able to grab
When
advertisingattention an artist your audience’s you want to be able to grab your audience’s attention

Informing them of when a track or CD will be released
Informing them of when a track or CD will be released

For various establishments slight advertising could be
For
variousasestablishments prepared, an alternative slight advertising couldisbe advertising currency prepared, ason anadditional alternative consumed advertising currency advertising choices suchisas consumed on additional individual retailing through advertising choices a sales group.such as individual retailing through a sales group.

ADVERTISING: PART 2

Generally
Generally establishments, establishments, huge and minor, huge and minor, that that count count on on advertising to generate advertising to generate consumer consumer attention attention are are involved in steady practice involved in steady practice of of promoting to assist promoting to assist encountering encountering selling selling intentions. intentions. This
This consist consist of of frequently frequently acquiring marketing acquiring marketing promotions, promotions, which which contain contain aa sequences sequences of of resolutions resolutions for for scheduling, generating, scheduling, generating, bringing bringing and
and

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