Scent-Infused Textiles consumer acceptance of fragrance-embedded textiles. Consumer willingness of finished products. The Sensory Perception Technologies (SPT) allows textile producers to weave particles of moisturisers, deodorants, fragrances and even anti-tobacco agents into fabrics. "Early trials have proved SPT a success with many global clothing companies interested," ICI, whose fragrances unit Quest developed the technology. ICI said the technology allows fabric makers to incorporate tiny droplets in miniature particles into fabrics that are activated by movement or touch. "They can be woven into any fabric and are dry cleanable and machine washable. Every time you wear a jumper, vacuum, or walk on a carpet you will release what is stored in the particles," it said. "The smells are almost subliminal so as not to create any conflicts with the wearer's personal perfumes," ICI added Innovations resulting from technological advancements represent the best strategy for success in the increasingly competitive textile industry. Smart textiles are part of daily life .Recently fragrances /scents have become available that can be formulated moods, as its presence on the fabric can influence the shopping behavior and buying decisions. Researchers tracking the home textile segment have found out that consumers spent more time in the jewelery section of a departmental store, when it was suffused with a pleasant aroma than when it was un scented. The influence of odors on purchasing and consumer behaviour demonstrated further the distinct effects and hedonic value of scents and fragrances in human beings. Principle and Applications of Micro Encapsulation: Micro encapsulation is a process by which very tiny droplets or particles of liquid or solid material are surrounded or coated with a continuous film of polymeric material. These micro capsules have a number of benefits converting liquids to solids, separating reactive compounds, providing environmental…