We see the use of ethical appeal when he says "I shall now therefore humbly propose my own thoughts, which I hope will not be liable to the least objection". He is talking as if his proposal is good and logical when its not. He also uses an ethical appeal at the end when he says "I profess in the sincerity of my heart that I have not the least personal interest in endeavoring to promote this necessary work, having no other motive than the public good of my country, by advancing our trade, providing for infants, relieving the poor, and giving some pleasure to rich." He makes himself sound trustworthy and that he isn't doing this for himself but for others to show how fair he is and humble when he isn't because he gave such an inhuman idea. If this was taken literally I think people would think he is just cruel because his proposal is outrageous and readers would arouse disgust towards the author.
Swift uses emotional appeal when he equates human beings (babies in particular) with animals. He says "it is true a child, just dropped from its dam". This is usually said about animals, not humans. He again talks about babies like they are animals when he says "…that a young healthy child well nursed is at a year old a most delicious, nourishing, and wholesome food, whether stewed, roasted, baked, or boiled, and I make no doubt that it will equally serve in a fricassee, or ragout". That's how you talk about animal meat not human meat. He then compares the babies again with pigs when he says "…and dressing them hot from the knife, as we do roasting pigs" These are very effective satirically because the way he compares makes us actually think about the situation. If this is taken literally I think it will have a huge effect because this is just inhuman and cruel and will get a lot of attention if done.
Odell, Beers. Elements of Literature;Sixth Course.
U.S: Holt, Renart and Winston, 1998
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