Technology Acceptance Model: Davis Jr)
2.2.1 TECHNOLOGY ACCEPTANCE MODEL (TAM)
In 1986, Davis Jr (1986) established a model called TAM that explains users' acceptance and use technology. Since then it became a one of the most established models for technology acceptance. It specifies main factors of technology acceptance. This makes useful in explaining or predicting a person behavior across a various collection of end-user computing technologies and user groups. TAM advocates that when a new technology is presented to users, numerous factors influence users’ decisions regarding when and how they will use it. According to Davis Jr (1986), these factors are Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) of technology. The PU is defined as the extent to which a user thinks that the performance of his or …show more content…
More experience minimizes chances of making errors rate, which boost user's satisfaction. Moreover, diverse content, interaction, bright colors, and an easy-to-operate interface not only delight users but also heighten users’ enjoyment and experience.
2.2.4 PERCEIVED USEFULNESS (PU) AND PERCEIVED EASE OF USE (PEOU)
The Perceived Usefulness (PU) is defined as the extent to which a user thinks that the performance of his or her task performance will be improved by employing a specific system. PU is the most-important factors of the computer intention. PU in TAM (Davis, 1989), TAM2 (Venkatesh and Davis, 2000) and Augmented TAM or Combined TAM and TPB called (C-TAM-TPB) (Taylor and Todd, 1995) was posited as a direct construct of BI.
While the Perceived Ease of Use (PEOU) is defined as the extent to which a user thinks, which employing a specific system would be effort free. PEOU is the second decisive factors of the computer intention. PEOU was also theorized as the direct determinant of BI in a number of theories and models including TAM, TAM2, TAM3 and
In 1986, Davis Jr (1986) established a model called TAM that explains users' acceptance and use technology. Since then it became a one of the most established models for technology acceptance. It specifies main factors of technology acceptance. This makes useful in explaining or predicting a person behavior across a various collection of end-user computing technologies and user groups. TAM advocates that when a new technology is presented to users, numerous factors influence users’ decisions regarding when and how they will use it. According to Davis Jr (1986), these factors are Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) of technology. The PU is defined as the extent to which a user thinks that the performance of his or …show more content…
More experience minimizes chances of making errors rate, which boost user's satisfaction. Moreover, diverse content, interaction, bright colors, and an easy-to-operate interface not only delight users but also heighten users’ enjoyment and experience.
2.2.4 PERCEIVED USEFULNESS (PU) AND PERCEIVED EASE OF USE (PEOU)
The Perceived Usefulness (PU) is defined as the extent to which a user thinks that the performance of his or her task performance will be improved by employing a specific system. PU is the most-important factors of the computer intention. PU in TAM (Davis, 1989), TAM2 (Venkatesh and Davis, 2000) and Augmented TAM or Combined TAM and TPB called (C-TAM-TPB) (Taylor and Todd, 1995) was posited as a direct construct of BI.
While the Perceived Ease of Use (PEOU) is defined as the extent to which a user thinks, which employing a specific system would be effort free. PEOU is the second decisive factors of the computer intention. PEOU was also theorized as the direct determinant of BI in a number of theories and models including TAM, TAM2, TAM3 and