The proliferation of information technologies (IT) and the internet technologies have provided impetus and challenges to the logistics. New technologies present new means to manage the flow of information. IT as a productivity tool can be utilized to both increase the capability and decrease the cost at the same time. It has been widely accepted that firms can achieve competitive advantage by cost reduction or differentiation with the proper implementation of IT. Enabled by IT the logistics has become a source of competitive advantage for many firms.
In four areas we are looking at the benefits and problems of using IT, which is:
* Customer Service
* Warehouse and Storage Management
* Inventory Planning
* Transportation Management
Customer service is an important element for making a successful business. You can have a wonderful product, but without excellent customer service the item will never be purchased. By using IT tools, customer can easily get the require information, sending request, or placing order via internet webpage. IT has helped the business deliver faster service to the customer. For example, customers often interact through IVRs (interactive voice response). The IVR system allows the customer to speak her request and the system's "behind-the-scenes" intelligence directs the customer to the proper department. Customers can also place an order outside of normal operating hours with an IVR system. Through the advances made using the Internet, customers can place an order online at their convenience. This allows the customer to interact with the company on their terms and does not place restrictions on the customer.
Disadvantages of Using IVR Systems there are too much information. When writing a script for IVR systems, start with the least amount of extraneous information possible; for example, info on how to use the phone menu system, hours of operation, extension numbers, et cetera. Wait for a caller to ask for help or