Technophar in Vietnam
ABSTRACT
This purpose of this assignment is to identify the issue based on Case Study 4: Technophar in Vietnam. This assignment start with a brief introduction of Technophar Equipment & Services Ltd (Technophar), as the case study company and follow by the issue as presented in the case study. As evaluation, tools is being applied, with Strength Weakness Threat and Opportunity (SWOT) to evaluate the subject company internal environment, and Political Economic Social Technology Environment and Legal (PESTEL) to evaluate the subject company external environment, thus to substantiate argumentation in the conclusion segment. This assignment end with recommendation segment with idea to improve the subjected company from the discussed issue.
INTRODUCTION TO TECHNOPHAR
Technophar is established in 1988 by Mr. Herman Victorov who has extensive experience in gelatin capsule production and pharmaceutical industry. Victorov starts as an employee of Scherer and has developed process modification to increase capsule production. Victorov then established Multi-Motion Engineering Inc. which is purchased by Cherry Burrell in 1985. Technophar is a spin-off from Cherry Burrell. Technophar main business is machine and process suppliers to manufacturer of gelatin capsule. By 1995, Technophar has achieved market share of 80% mostly in developing countries.
Technophar main business:
Main business for Technophar is turnkey projects in developing countries in developing countries. The sale of a turnkey project is often time consuming to negotiate and not all effort is translate into contract. Plus, the duration to perform each contract requires long period of time and the company revenues will depend on the project progress, which often varies in time by projects. In general, one turnkey plant by Technophar values at USD600K and Technophar order book yearly with five turnkey projects is considered healthy. Figure 1 below show the time and payment schedule for Technophar
This purpose of this assignment is to identify the issue based on Case Study 4: Technophar in Vietnam. This assignment start with a brief introduction of Technophar Equipment & Services Ltd (Technophar), as the case study company and follow by the issue as presented in the case study. As evaluation, tools is being applied, with Strength Weakness Threat and Opportunity (SWOT) to evaluate the subject company internal environment, and Political Economic Social Technology Environment and Legal (PESTEL) to evaluate the subject company external environment, thus to substantiate argumentation in the conclusion segment. This assignment end with recommendation segment with idea to improve the subjected company from the discussed issue.
INTRODUCTION TO TECHNOPHAR
Technophar is established in 1988 by Mr. Herman Victorov who has extensive experience in gelatin capsule production and pharmaceutical industry. Victorov starts as an employee of Scherer and has developed process modification to increase capsule production. Victorov then established Multi-Motion Engineering Inc. which is purchased by Cherry Burrell in 1985. Technophar is a spin-off from Cherry Burrell. Technophar main business is machine and process suppliers to manufacturer of gelatin capsule. By 1995, Technophar has achieved market share of 80% mostly in developing countries.
Technophar main business:
Main business for Technophar is turnkey projects in developing countries in developing countries. The sale of a turnkey project is often time consuming to negotiate and not all effort is translate into contract. Plus, the duration to perform each contract requires long period of time and the company revenues will depend on the project progress, which often varies in time by projects. In general, one turnkey plant by Technophar values at USD600K and Technophar order book yearly with five turnkey projects is considered healthy. Figure 1 below show the time and payment schedule for Technophar