Ted Bakery
MARKETING DECISION MAKING
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EXECUTIVE SUMMARY: 3 INTRODUCTION: 4 COMPANY BACKGROUND: 4 NEW PRODUCT: 4 SITUATION ANALYSIS: 4 PORTERS FIVE FORCES: 4 COMPETITOR ANALYSIS: 6 NEW PRODUCT STRATEGY: 6 NEW PRODUCT DESCRITPION: 6 OBJECTIVES DAGMAR: 7 MARKET SEGMENT: 8 TARGET MARKET: 8 POSITIONING STRATEGY: 8 DISTRIBUTION STRATEGY: 8 PROMOTIONAL STRATEGY: 8 PRICING POLICY: 9 ECONOMIC SUMMARY: 10 PRO FORMA CASHFLOW STATEMENT: 10 CASH FLOW ANALYSIS: 10 INVESTMENT OUTLAY: 11 RETURN ON INVESTMENT: 11 CONTROL AND EVALUATION: 12 EVALUATION: 12 CONCLUSION: 13 REFERENCES: 14
EXECUTIVE SUMMARY:
This report was commissioned in order to do analysis for the company Bread Talk for the launch of their new product named as Diabetic cake. In this research, I have explained all the important factors which company needed to understand before launch their new product. At first I have given brief introduction of the company and the new product which they want to launch. For the situation analysis, I have used porter’s five forces for understanding the important factors and after that there is complete competitor analysis on the two main competitors of the company. After situation analysis, I have provided information about the product strategy and the product description and its target market. There Is complete analysis on the distribution, promotion, positioning and pricing strategies for their product. In economic analysis, there is research carried out on the sales which company can generate and the pro forma cash flow with their investment outlay. Apart from these things I have provided company with some control objectives which they can used to enhance their business operations and the most important factor is to do evaluation in which company can evaluate their strategies to
MODULE CODE:
SUBMITTED TO:
SUBMITTED BY:
INTAKE CODE:
SUBMISSION DATE:
TABLE OF CONTENTS:
EXECUTIVE SUMMARY: 3 INTRODUCTION: 4 COMPANY BACKGROUND: 4 NEW PRODUCT: 4 SITUATION ANALYSIS: 4 PORTERS FIVE FORCES: 4 COMPETITOR ANALYSIS: 6 NEW PRODUCT STRATEGY: 6 NEW PRODUCT DESCRITPION: 6 OBJECTIVES DAGMAR: 7 MARKET SEGMENT: 8 TARGET MARKET: 8 POSITIONING STRATEGY: 8 DISTRIBUTION STRATEGY: 8 PROMOTIONAL STRATEGY: 8 PRICING POLICY: 9 ECONOMIC SUMMARY: 10 PRO FORMA CASHFLOW STATEMENT: 10 CASH FLOW ANALYSIS: 10 INVESTMENT OUTLAY: 11 RETURN ON INVESTMENT: 11 CONTROL AND EVALUATION: 12 EVALUATION: 12 CONCLUSION: 13 REFERENCES: 14
EXECUTIVE SUMMARY:
This report was commissioned in order to do analysis for the company Bread Talk for the launch of their new product named as Diabetic cake. In this research, I have explained all the important factors which company needed to understand before launch their new product. At first I have given brief introduction of the company and the new product which they want to launch. For the situation analysis, I have used porter’s five forces for understanding the important factors and after that there is complete competitor analysis on the two main competitors of the company. After situation analysis, I have provided information about the product strategy and the product description and its target market. There Is complete analysis on the distribution, promotion, positioning and pricing strategies for their product. In economic analysis, there is research carried out on the sales which company can generate and the pro forma cash flow with their investment outlay. Apart from these things I have provided company with some control objectives which they can used to enhance their business operations and the most important factor is to do evaluation in which company can evaluate their strategies to
References: * Foodstreet.com.my (2000) BreadTalk: boutique bakery, bread specialty confectionery chains (halal) - FoodStreet.com.my. [online] Available at: http://www.foodstreet.com.my/food-street/opage.s?outlet=BreadTalk [Accessed: 7 Mar 2013]. * Harvard Business Review (2008) The Five Competitive Forces That Shape Strategy - Harvard Business Review. [online] Available at: http://hbr.org/2008/01/the-five-competitive-forces-that-shape-strategy/ar/1 [Accessed: 7 Mar 2013]. * Investopedia.com (2013) Return On Investment (ROI) Definition | Investopedia. [online] Available at: http://www.investopedia.com/terms/r/returnoninvestment.asp#ixzz2MrPcejzo [Accessed: 7 Mar 2013]. * Investopedia.com (2013) DAGMAR Definition | Investopedia. [online] Available at: http://www.investopedia.com/terms/d/dagmar.asp#axzz2Mq0jMEQd [Accessed: 7 Mar 2013]. * Levain.com.my (2012) Levain Boulangerie & Patisserie | kuala lumpur, malaysia. [online] Available at: http://www.levain.com.my/index.html [Accessed: 7 Mar 2013]. * Marzec, E. (2004) How to Evaluate Business Strategies. [online] Available at: http://www.ehow.com/how_6022589_evaluate-business-strategies.html [Accessed: 7 Mar 2013]. * Mindtools.com (1979) Porter 's Five Forces - Problem Solving Techniques from MindTools.com. [online] Available at: http://www.mindtools.com/pages/article/newTMC_08.htm [Accessed: 7 Mar 2013]. * Slideshare.net (1951) Dagmar. [online] Available at: http://www.slideshare.net/Strenghtofawoman/dagmar-12258855 [Accessed: 7 Mar 2013].