Teenagers Buying Guide - Frozen Yoghurt
Teenagers Buying Guide – Frozen Yoghurt VS Ice Cream
Teenagers are one of the biggest consumer demographics in the world. Marketers have targeted teenagers not only because of their potential to spend money, but also because they have a significant impact on a family’s purchasing preferences.
Teenagers are trend-setters. Younger children look up to them to identify and adopt the latest fashions, and adults look to teens to determine what is ‘in’. Teenagers determine what is ‘cool’, a term that portrays acceptance, fun, popularity and success. However, teenagers are also quite smart when it comes to advertising and marketing ploys – they cannot be tricked into thinking something is ‘cool’ when it isn’t…
Step 1: Before you buy
Chosen food topic: Ice Cream VS Frozen Yoghurt 1. There are lots of different brands and outlets on offer for teenagers to buy these products, such as Moochi, YogurBerry, Twister and Fro-Yo (for frozen yoghurt) and places like Gelatissimo and Ben and Jerry’s (for ice cream). Both of these products can also be obtained at general retailers like Woolworths, Harris Farm, Coles and IGA. 2. Each brand gives its own special ‘features’. These can include; new and improved recipe, special ingredients or flavours, low fat, no fat, 99% fat free, gluten free, lactose free etc. 3. For some people, they need to pay special attention to these features. They may have allergies, be lactose or gluten intolerant or simply be watching their weight (low fat, no fat). Personal opinions may be important also, like flavours or ingredients. Some features you do need and some you don’t need. 4. Yes the quality between brands does differ, and this usually differs with cost as well. For example, a 1L tub of ‘Ben and Jerry’s – Cookie Dough’ ice cream costs $15.99, whilst a 2L tub of ‘No Frills (Franklins) – Vanilla’ ice cream costs $2.99. That’s 2x as much ice cream for less than 1/8 of the price! The quality of the Ben and Jerry’s ice cream is also a
Teenagers are one of the biggest consumer demographics in the world. Marketers have targeted teenagers not only because of their potential to spend money, but also because they have a significant impact on a family’s purchasing preferences.
Teenagers are trend-setters. Younger children look up to them to identify and adopt the latest fashions, and adults look to teens to determine what is ‘in’. Teenagers determine what is ‘cool’, a term that portrays acceptance, fun, popularity and success. However, teenagers are also quite smart when it comes to advertising and marketing ploys – they cannot be tricked into thinking something is ‘cool’ when it isn’t…
Step 1: Before you buy
Chosen food topic: Ice Cream VS Frozen Yoghurt 1. There are lots of different brands and outlets on offer for teenagers to buy these products, such as Moochi, YogurBerry, Twister and Fro-Yo (for frozen yoghurt) and places like Gelatissimo and Ben and Jerry’s (for ice cream). Both of these products can also be obtained at general retailers like Woolworths, Harris Farm, Coles and IGA. 2. Each brand gives its own special ‘features’. These can include; new and improved recipe, special ingredients or flavours, low fat, no fat, 99% fat free, gluten free, lactose free etc. 3. For some people, they need to pay special attention to these features. They may have allergies, be lactose or gluten intolerant or simply be watching their weight (low fat, no fat). Personal opinions may be important also, like flavours or ingredients. Some features you do need and some you don’t need. 4. Yes the quality between brands does differ, and this usually differs with cost as well. For example, a 1L tub of ‘Ben and Jerry’s – Cookie Dough’ ice cream costs $15.99, whilst a 2L tub of ‘No Frills (Franklins) – Vanilla’ ice cream costs $2.99. That’s 2x as much ice cream for less than 1/8 of the price! The quality of the Ben and Jerry’s ice cream is also a