Teens: A New Marketing Target
Teenagers : A New Marketing Target | |
Table of Contents
Acknowledgements 4 Abstract 5 Introduction 6 Chapter 1: Literature Review 10 1.0 Introduction 10 1.1 Definition of teenager 10 1.2 Their culture : their purchase attitudes 11 1.3 Their importance in the French market 12 1.4 A customer to secure of loyalty 13 1.5 The difficulty of brands to figure out teenagers 13 1.6 The politic of product of brands 14 1.7 The new means of communication and advertising of brands. 14 1.8 The politic of distribution and price 15 1.9 Influence of the brand to the teenagers 16 1.9Conclusion 17 Chapter 2 : Marketing Research Process 18 2.1Problem definition : 18 2.2Research objectives and hypothesis : 18 2.3Research Design Strategy: 19 2.4Data Collection Method : 21 2.5Sampling : 23 2.6Fieldwork : 24 Chapter 3: Data analysis and Findings 26 Chapter 4: Conclusion and recommendations 36 1) Conclusions 36 2) Recommendations: 40 Appendices 41 Bibliography 45
List of Figures
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Figure 1: What is your amount of pocket-money per month?................................................26
Figure 2 : In what products do you spend the most of money?..............................................27
Figure 3 : Involvement in the family purchases…………………………………………….28
Figure 4: Will you buy the same brands in the next years?....................................................29
Figure 5: Do you think wearing a brands are signs of being like everyone?.........................31
Figure 6 :What is the reason to buy one brand over another one?.........................................32
Figure 7: Do brand ads can influence your purchase decision?.............................................33
Figure 8: Does the innovation can influence you in your purchase choice of product?............................................................................................................................33
Figure 9: Do you
Table of Contents
Acknowledgements 4 Abstract 5 Introduction 6 Chapter 1: Literature Review 10 1.0 Introduction 10 1.1 Definition of teenager 10 1.2 Their culture : their purchase attitudes 11 1.3 Their importance in the French market 12 1.4 A customer to secure of loyalty 13 1.5 The difficulty of brands to figure out teenagers 13 1.6 The politic of product of brands 14 1.7 The new means of communication and advertising of brands. 14 1.8 The politic of distribution and price 15 1.9 Influence of the brand to the teenagers 16 1.9Conclusion 17 Chapter 2 : Marketing Research Process 18 2.1Problem definition : 18 2.2Research objectives and hypothesis : 18 2.3Research Design Strategy: 19 2.4Data Collection Method : 21 2.5Sampling : 23 2.6Fieldwork : 24 Chapter 3: Data analysis and Findings 26 Chapter 4: Conclusion and recommendations 36 1) Conclusions 36 2) Recommendations: 40 Appendices 41 Bibliography 45
List of Figures
|
Figure 1: What is your amount of pocket-money per month?................................................26
Figure 2 : In what products do you spend the most of money?..............................................27
Figure 3 : Involvement in the family purchases…………………………………………….28
Figure 4: Will you buy the same brands in the next years?....................................................29
Figure 5: Do you think wearing a brands are signs of being like everyone?.........................31
Figure 6 :What is the reason to buy one brand over another one?.........................................32
Figure 7: Do brand ads can influence your purchase decision?.............................................33
Figure 8: Does the innovation can influence you in your purchase choice of product?............................................................................................................................33
Figure 9: Do you
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