teepack analysis
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CASE STUDY 2 :
TEEPACK
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How would you forecast worldwide demand for the tea bag machine
Porter five forces analysis
Review of the tea bag market
Potential entrant
Suppliers
Teepack
Buyer
Market size
Localisation
Competitors
Substitues
(Teekann,
Lipton..)
Past/Current demand estimation
Demand evolution
Trend/Opportunities
competitors
Customer/Prospect
Market studies
1.1 Course description
This course examines the management and alignment of organizational strategy and electronic methods of delivering products, services, and exchanges in inter-organizational, national, and global environments. Information technology strategy and technological solutions for enabling effective business processes within and between organizations in a global environment are considered, particularly in view of the rapid growth and adoption of social collaboration tools and platforms.
This course focuses more on the business and management considerations of e-business and e-commerce and less on the technological considerations. With e-business management as the course’s primary mission, we examine e-business models, recent & emerging trends, marketing & other channel management strategies, the IT industry (overall), social media as a driver of business strategy, empowerment and collaboration, and significant e-business design considerations.
The course uses a foundation level e-business textbook, coupled with recent supplemental e-business lecture topics and very recent current events presentations. To accomplish these objectives the course provides students an opportunity to conduct real-life case-orientated analysis, prepare some of the most prevalent types of consulting engagements, and research & review materials from the industry’s most successful thought-leaders in these areas.
Course objectives:
A. We will closely examine the various components of e-business models,
CASE STUDY 2 :
TEEPACK
+
How would you forecast worldwide demand for the tea bag machine
Porter five forces analysis
Review of the tea bag market
Potential entrant
Suppliers
Teepack
Buyer
Market size
Localisation
Competitors
Substitues
(Teekann,
Lipton..)
Past/Current demand estimation
Demand evolution
Trend/Opportunities
competitors
Customer/Prospect
Market studies
1.1 Course description
This course examines the management and alignment of organizational strategy and electronic methods of delivering products, services, and exchanges in inter-organizational, national, and global environments. Information technology strategy and technological solutions for enabling effective business processes within and between organizations in a global environment are considered, particularly in view of the rapid growth and adoption of social collaboration tools and platforms.
This course focuses more on the business and management considerations of e-business and e-commerce and less on the technological considerations. With e-business management as the course’s primary mission, we examine e-business models, recent & emerging trends, marketing & other channel management strategies, the IT industry (overall), social media as a driver of business strategy, empowerment and collaboration, and significant e-business design considerations.
The course uses a foundation level e-business textbook, coupled with recent supplemental e-business lecture topics and very recent current events presentations. To accomplish these objectives the course provides students an opportunity to conduct real-life case-orientated analysis, prepare some of the most prevalent types of consulting engagements, and research & review materials from the industry’s most successful thought-leaders in these areas.
Course objectives:
A. We will closely examine the various components of e-business models,