telecommunication
CFGB6101 Economics for Managers
(Wednesday Class: 6:30pm – 9:30pm)
Proposed Title for Group Project:
How Demand and Supply Factors Have Affected the Price of Telecommunication Services in the Past 5 Years.
Prepared for:
Dr. Nurul Shahnaz Ahmad Mahdzan
Prepared by:
Gopi Kerishnan CGA120011
Jamaludin Bin Muhamad Yusof CGA120092
Sathisveran CGA100081
Vinoden Subramaniam CGA120012
Date of Submission:
Nov 1st, 2012
Table of Contents
Page No.
1.0
Introduction
2
2.0
Maxis
3
3.0
Demand
4
3.1
Price
4 3.2
Price of relative goods
6
3.3 Consumer's Income
10
4.0
Supply
11 4.1
Future Expectation
11
4.2
Government Regulations
12
5.0
Consumer’s Sensitivity and Reaction to Price Changes
14
6.0
Conclusion
17
Appendix
18
References
23
1.0 Introduction
Malaysia’s telecommunication industry has experienced a significant growth in recent years. In a constantly maturing market, Telco operators in Malaysia are focusing on developing new product offerings to increase the value of communications whilst at the same time being able to lower prices further. As Malaysia continues to develop its economy further and the focus of investment shifts towards service-based industries, the need for advanced communications infrastructure becomes increasingly important. Such infrastructure is also necessary to provide universal and affordable coverage to all Malaysians. Mobile networks have the potential to provide Malaysians in urban and rural areas with affordable reliable access to voice and broadband services.
There are three major local players in the Malaysian telecommunication market, namely Maxis, Celcom and DiGi Telecommunications. In this case study, we will focus on Maxis to elaborate on the demand and supply factors that have affected the price of their product & services in the past 5 years. The main source of this research is based on “Maxis Annual Report 2008 to 2011”
(Wednesday Class: 6:30pm – 9:30pm)
Proposed Title for Group Project:
How Demand and Supply Factors Have Affected the Price of Telecommunication Services in the Past 5 Years.
Prepared for:
Dr. Nurul Shahnaz Ahmad Mahdzan
Prepared by:
Gopi Kerishnan CGA120011
Jamaludin Bin Muhamad Yusof CGA120092
Sathisveran CGA100081
Vinoden Subramaniam CGA120012
Date of Submission:
Nov 1st, 2012
Table of Contents
Page No.
1.0
Introduction
2
2.0
Maxis
3
3.0
Demand
4
3.1
Price
4 3.2
Price of relative goods
6
3.3 Consumer's Income
10
4.0
Supply
11 4.1
Future Expectation
11
4.2
Government Regulations
12
5.0
Consumer’s Sensitivity and Reaction to Price Changes
14
6.0
Conclusion
17
Appendix
18
References
23
1.0 Introduction
Malaysia’s telecommunication industry has experienced a significant growth in recent years. In a constantly maturing market, Telco operators in Malaysia are focusing on developing new product offerings to increase the value of communications whilst at the same time being able to lower prices further. As Malaysia continues to develop its economy further and the focus of investment shifts towards service-based industries, the need for advanced communications infrastructure becomes increasingly important. Such infrastructure is also necessary to provide universal and affordable coverage to all Malaysians. Mobile networks have the potential to provide Malaysians in urban and rural areas with affordable reliable access to voice and broadband services.
There are three major local players in the Malaysian telecommunication market, namely Maxis, Celcom and DiGi Telecommunications. In this case study, we will focus on Maxis to elaborate on the demand and supply factors that have affected the price of their product & services in the past 5 years. The main source of this research is based on “Maxis Annual Report 2008 to 2011”