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42 TELESALES TIPS YOU
CAN USE RIGHT NOW TO GET MORE BUSINESS AND AVOID REJECTION
By Art Sobczak Telemarketing, telesales, cold calling ... whatever you want to call it (and I'll use the terms interchangeably), the professional use of the phone in sales is a process, not a goofy technique or gimmick. We're going to travel through every part of the professional telesales- telemarketing call, in order, discussing proven tips that can help you right now. Let's go!
PRE-CALL PLANNING
1. Have a primary objective for every telemarketing call, defined as, "What do I want them to DO as a result of this call, and what do I want to do?"
2. Prepare questions for your telesales call using your call objective. Ask yourself, "How can I persuade them to take this action as a result of asking questions, as opposed to talking?" Remember, people believe more of their ideas than yours.
3. Also have a secondary objective for each telephone sales call...something you'll strive to accomplish, at minimum, every time. Pick something you'll have a reasonably good chance to succeed with, such as, "Getting their agreement they will accept my literature and place it in their 'Backup Vendor' file." This way, you can enjoy success on every call you