Television's Effect on Society
The introduction of television to society is one of the most significant social events in the twentieth century. The first advertisements for the television pictured a family gathered around the set with “Sis on Mom’s lap, Buddy perched on the arm of Dad’s chair, Dad with his arm around Mom’s shoulder” (Winn 352). Today, ninety percent of American households possess a television and the average American home has more television sets than people. The average daily viewing time per adult in the United States is 4.5 hours, making television the most important leisure activity among Americans (Bruni and Stanca).
In the United States, most television viewing is done alone. People devote more time to watching television than they do talking with their spouse or playing with their children and one third to one half of viewing is done in isolation. American teenagers watch less than 5% in the company of their parents (McDonald 71).
By grabbing our attention, television has caused a dramatic decline in civic participation. “From voting to visiting friends, from having neighbours to dinner to joining clubs and giving money to charity, Americans have, since the arrival of television in the late 1950s, demonstrated a dramatic withdrawal from collective participation in their communities’ lives” (McDonald 72).
The television has also helped in creating a “community of consumption” in which possession of the same popular bands and styles is what binds us together as people (Belk and Pollay). Individuals want more and are in favor of what has been advertised as “new and improved”. We are defining ourselves by what brand of clothes we wear, to the music we listen to, to the kind of car we drive. The television portrays our ideal self image, presents detailed instruction on how to live, and strengthens the desirability of the material life depicted.
Unfortunately, the consistent viewing of newer and better products has caused people to become unhappy because
In the United States, most television viewing is done alone. People devote more time to watching television than they do talking with their spouse or playing with their children and one third to one half of viewing is done in isolation. American teenagers watch less than 5% in the company of their parents (McDonald 71).
By grabbing our attention, television has caused a dramatic decline in civic participation. “From voting to visiting friends, from having neighbours to dinner to joining clubs and giving money to charity, Americans have, since the arrival of television in the late 1950s, demonstrated a dramatic withdrawal from collective participation in their communities’ lives” (McDonald 72).
The television has also helped in creating a “community of consumption” in which possession of the same popular bands and styles is what binds us together as people (Belk and Pollay). Individuals want more and are in favor of what has been advertised as “new and improved”. We are defining ourselves by what brand of clothes we wear, to the music we listen to, to the kind of car we drive. The television portrays our ideal self image, presents detailed instruction on how to live, and strengthens the desirability of the material life depicted.
Unfortunately, the consistent viewing of newer and better products has caused people to become unhappy because
Cited: Belk, Russell W., and Richard W. Pollay. “Images of Ourselves: The Good Life in Twentieth Century Advertising.” The Journal of Consumer Research. 11 (1985): 887-97. Bruni, Luigino, and Luca Stanca. “Income Aspirations, Television and Happiness: Evidence from the World Values Survey.” KYKLOS. 59 (2006): 209-25. Bruni, Luigino, and Luca Stanca. “Watching alone: Relational goods, television and happiness.” Journal of Economic Behavior & Organization. 65 (2008): 506-28. De Graaf, John, David Wann, and Thomas H. Naylor. “Swollen Expectations.” Kirszner and Mandell 686-88. Kirszner, Laurie G., and Stephen R. Mandell, eds. Patterns for College Writing: A Rhetorical Reader and Guide. 10th ed. New York: Bedford, 2007. McBride, Allan. “Television, Individualism, and Social Capital.” PS: Political Science and Politics. 31 (1998): 542-52. McDonald, Ross. “Television, Materialism and Culture: An Exploration of Imported Media and its Implications for GNH.” The Journal of Bhutan Studies. 11 (2004): 68 – 89. Putnam, Robert D. “Tuning In, Tuning Out: The Strange Disappearance of Social Capital in America.” PS: Political Science and Politics. 28 (1995): 664-83. Winn, Marie. “Television: The Plug-In Drug.” Kirszner and Mandell 351-359.