Ten Points Analysis of Facebook

Program: Lincoln – BBA
Class: 12BLBA03
Lecturer: Luan Thanh Nguyen
Subject: Marketing Management 2

Ten Points Analysis of Facebook
Presented
By
ThanhThi Kim Nguyen –121101087
TrangThiHuyen Tran – 121101119
Lam Quoc Truong – 121101098
Phuong Nhat Le – 121101123
Truc Tran Thanh Ngo – 121101093

October, 2013
Abstract
The growth and popularity of online social networks has created a new world of collaboration and communication. More than a billion individuals around the world are connected and networked together to create, collaborate, and contribute their knowledge and wisdom. Facebook is an online social network for freewhich enables users to share ideas, opinions, pictures and activities. From 2004 to present, Facebook has been undergoing an evolution from an exclusive social network for college students to a social network open for all, including businesses. With the opening of Facebook to populations other than college students and to businesses, we begin to see public relations, marketing, and advertising on Facebook. Facebook “natives,” the college students who first used the network, have collectively created a set of social norms and expectations, Facebook culture. And now, Facebook is the most popular social networking on over the world. In Vietnam, many people and even businesses are using Facebook. It is not only a place to share, make friends but also a place to do business, advertising. This report expounds 10 points analysis of Facebook such as history, mission,distinctive competencies, and trends/conditions in the external marketplace, organizational objectives, strategy and marketing mix…

I. Introduction:
1. Establishment:
On October 28, 2003, Mark Zuckerberg launched Facemash.com. It’s a place where his Harvard classmates compare two student pictures side-by-side and then decide who was "hot" and who was "not". These pictures are from Harvard’s database. Zuckerberg hacked to steal them so days

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