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Following are the ten schools of strategy :
The Design School :
This school seeks to find a match or fit for internal capabilities and external possibilities. It says to think before you leap.It lays a lot of importance on the analysis of external and internal situations. External covers the threats and opportunities and the internal covers the strenghths and weaknesses.Basically it is a SWOT analysis.Social responsibility and Managerial values also play a role in the formulation of the strategy.Once the alternatives are figured out,the best of them is chosen. once a strategy is chosen,it is then implemented.
Premises of the Design School :
It should be a deliberate process of conscious thought
Responsibility regarding the control and consciousness should be attached to the CEO
The model of strategy should be simple and informal
They should be one of a kind
The process is complete when the strategies seem to be formulated as perspective.They need to be explicit.
Only when the best one is chosen,can we implement it.
The criticism against this thought scool are :
No clarity in the organization in terms of it 's strenghths and weaknesses.
When ,how and when not should be the strategies formulated
The major assumption is that the data can be aggregated and transmitted to the upper levels without substantial losses
Other major assumption is that environment can always be understood and is sufficiently stable in the future.
Example : Design School
Microsoft’s share has been falling in the recent past.The reason can be attributed to lack of long term contracts with OEM manufacturers and good design team which can influence the customers to a large extent.In order to bridge this gap,Microsoft entered in to a strategic alliance with NOKIA there by acquiring the capability internally.
The planning school :
The basic idea of this thought school is to do a SWOT analysis and articulate them in to actionable
References: : http://www.strategologybyquattro.com http://facilitatingimpact.blogspot.com http://google.com