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PESTEL ANALYSIS
POLITICAL ( NIMA )
Economic factors of Tenaga Nasional Berhad
Economic Growth
According to the research I did, when the economic growth, the demand of the electric will increase also, therefore the income of the TNB(Tenaga Nasional Berhad) will increase.For example, some factory they will need to increase their product, by buying more machine or take much more time to increase their product to supply the product based on the demand of the consumer needed since when the economic growth, the purchasing power of the consumer also will increase.
Interest rates
Interest rates also play an important role to the TNB. Since for a small rise of the interest rate may influnce the profit to become loss. I was read the article from Noor Yahaya Hamzah. In the article, I was seen that TNB was had a huge debt on 2005. Let assume TNB was had 30 billion bank loans, and 1% of the interest rate with the 1.2billion profit. 1 percent of 30 billion is 300million, so the profit will have 900million. But when the interest rate was increased from 1% to 4%, the 4 percent of the 300million is 1.2billion, so the TNB will get loss for this year.
Exchange Rates
The location of the bussiness also one of the factors to get more profit or get loss for a business. Since different location will have different currency, so that will have a different exchange rates also. For example when the payment is 100million Pound,