Term Paper
MARKETING: Internet marketing
Introduction
Internet marketing is use of internet and associated digital technologies to attain marketing objectives and support modern concepts. Internet marketing is a marketing strategy used by businesses to process new products online and offer customer services online. Internet is applied to all marketing communication aspects and supports marketing process. Internet marketing is a significant part of marketing mix in several organizations. Internet marketing can be applied by business as an integral part of the modern marketing because it is a powerful communication means which acts as a corporate glue that incorporates different functional parts of the organization (Malan, 2010, April 19). It supports a full range of organizational processes and functions that offer products and services to key shareholders and customers. Internet marketing facilitates management of information which is increasingly recognized as the main marketing support technique to formulation of strategy and implementation. Internet marketing is the form part of company vision since the future effect is important to many businesses. According to AMA, internet marketing is application of internet and related digital technologies in combination with traditional communication to attain marketing objectives. If internet marketing is fully established and integrated as a strategic marketing management tool, then people should understand the full application of total marketing process (Becherer, 2004, p. 25).
According to Malan, 2010 those businesses which are already successful in reaching their local markets they extend through online. There is need to update and keep the practice of online marketing to promote the businesses online. There should be a marketing objective and plan for any business to succeed. From offline initiative businesses should jump to online marketing. When setting internet marketing, there should be a site optimization which
Introduction
Internet marketing is use of internet and associated digital technologies to attain marketing objectives and support modern concepts. Internet marketing is a marketing strategy used by businesses to process new products online and offer customer services online. Internet is applied to all marketing communication aspects and supports marketing process. Internet marketing is a significant part of marketing mix in several organizations. Internet marketing can be applied by business as an integral part of the modern marketing because it is a powerful communication means which acts as a corporate glue that incorporates different functional parts of the organization (Malan, 2010, April 19). It supports a full range of organizational processes and functions that offer products and services to key shareholders and customers. Internet marketing facilitates management of information which is increasingly recognized as the main marketing support technique to formulation of strategy and implementation. Internet marketing is the form part of company vision since the future effect is important to many businesses. According to AMA, internet marketing is application of internet and related digital technologies in combination with traditional communication to attain marketing objectives. If internet marketing is fully established and integrated as a strategic marketing management tool, then people should understand the full application of total marketing process (Becherer, 2004, p. 25).
According to Malan, 2010 those businesses which are already successful in reaching their local markets they extend through online. There is need to update and keep the practice of online marketing to promote the businesses online. There should be a marketing objective and plan for any business to succeed. From offline initiative businesses should jump to online marketing. When setting internet marketing, there should be a site optimization which
References: Becherer, R. C. (2004). Characteristics and internet marketing strategies of online auction sellers. Int. J. Internet Marketing and Advertising, 1(1), 24-36. Callan, D. (2009). What is a content integrated online marketing strategy? Internet marketing articles. Retrieved April 19, 2010, from http://www.akamarketing.com/content-integrated-online-marketing-strategy.php. Carl, B. (2009, July 29). Internet marketing revealed. Retrieved April 19, 2010, from http://www.selfseo.com/story-19719.php. Malan, D. (2010, April 19). Marketing your business on the internet. p.A1