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DISSERTATION on “INFLUENCE OF BRANDING UPON THE PURCHASE INTENTION OF THE CUSTOMERS IN COSMETICS MARKET WITH REFERENCE TO - LAKME, MAC, MAYBELLINE AND LOREAL.” By RISHIKA
A3104610040
B.COM (HONS) CLASS OF 2013

Under the Supervision of MS. GEETA MISHRA PROFESSOR

In Partial Fulfillment of the Requirements for the Degree of Bachelor in Commerce at AMITY COLLEGE OF COMMERCE AND FINANCE
AMITY UNIVERSITY UTTAR PRADESH
SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA

DECLARATION

Title of Dissertation “Influence of branding upon the purchase intention of customers in cosmetics market with reference to- lakme ,mac ,maybelline and loreal”
I declare
(a)That the work presented for assessment in this dissertation Report is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged
(b)That the work conforms to the guidelines for presentation and style set out in the relevant documentation.

Date: 18th Mar, 2013 Rishika A3104610030 B.Com (Hons) Class of 2013

CERTIFICATE

I Ms. Geeta Mishra hereby certify that Rishika student of B.Com (Hons), Amity College of College and Finance, Amity University Uttar Pradesh has


References: ………………………………………………………………………………..53
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