Critical Evaluation of the Role of MNCs
A Brief Study on Reckitt Benckiser
Department of Marketing | University of Chittagong
A Term Paper on
Critical Evaluation of the Role of MNC: A Brief Study on RECKITT BENCKISER
S
UBMITTED
TO :
Mohammed Shahedul Quader Assistant Professor Department of Marketing Studies and International Marketing University of Chittagong
S
UBMITTED
BY:
Md. Mahmodul Hasan Rone Id- 08304034 Session: 2007-08 Department of Marketing Studies and International Marketing University of Chittagong
Critical Evaluation of the Role of MNCs 1
Letter of Submission
July 6, 2013 To Mohammed Shahedul Quader Assistant Professor Department of Marketing Studies & International Marketing University of Chittagong Subject: Submission of TERM PAPER Report
Dear Sir, It is a great pleasure for me to submit the TERM PAPER report on “Critical Evaluation of the Role of MNC: A Brief Study on Reckitt Benckiser”. I am submitting this report as a part of my B.B.A. Program. This report will help to find out the role of Multinational Companies especially in developing countries. I tried my level best to gather relevant information for preparing a complete report. Without the sincere co-operation and proper guidance of you, it was not possible for me to prepare the report. I hope you will assess my report considering the limitations and mistakes of the study. Your kind advice will encourage me to do further research in future.
Sincerely yours Md. Mahmodul Hasan Rone ID-08304034 Session: 2007-2008 BBA (Hons.) Department of Marketing Studies & International Marketing University of Chittagong
Critical Evaluation of the Role of MNCs 2
Preface
Knowledge on any subject cannot be said perfect and complete until or unless it is supported by the acquisition of knowledge in practice. Whatever may be the quality of theoretical knowledge, but if it is not developed with the knowledge of practical implementation, the acquiring
References: 1) About Multinational Companies, http://en.wikipedia.org/wiki/Multinational_corporation 2) Difference between MNC and TNC, http://www.differencebetween.net/business/difference-between-tnc-andmnc/ 3) List of Multinational Companies, http://en.wikipedia.org/wiki/List_of_multinational_corporations 4) Whether multinational companies good or bad, http://www.economicshelp.org/blog/538/economics/multinationalcorporations-good-or-bad/ 5) http://www.scribd.com/doc/39959635/Economics-MultinationalCompanies 6) Negative effects of multinational companies, http://www.citeman.com/4047negative-effects-of-mncs.html 7) Role of MNC in developing countries, http://www.preservearticles.com/2012020122383/what-is-the-role-ofmncs-in-developing-countries.html 8) Economy of Bangladesh, http://en.wikipedia.org/wiki/Economy_of_Bangladesh 9) Multinational companies: myths and facts, http://www.acton.org/pub/religion-liberty/volume-10-number6/multinational-corporations-myths-and-facts 10) The Role of Multinational Companies in International Business Integration, Gabor Hunya, research economist at the Vienna Institute for International Economic Studies (wiiw). 11) Multinational companies and indigenous development : an empirical analysis, Kiel Institute for the World Economy (IfW) 12) Reckitt Benckiser (7 March 2008). "Statement in response to media reports about Gaviscon". Reckitt Benckiser Corporate Communications. Archived from the original on 13 April 2009. Retrieved 13 April 2009. Critical Evaluation of the Role of MNCs 42