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Table of Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc395399003 \h 2Introduction PAGEREF _Toc395399004 \h 3Literature Review PAGEREF _Toc395399005 \h 4Research methodology PAGEREF _Toc395399006 \h 8Hypothesis PAGEREF _Toc395399007 \h 9Data Analysis PAGEREF _Toc395399008 \h 10Result of the Analysis: PAGEREF _Toc395399009 \h 11Conclusion PAGEREF _Toc395399010 \h 16Recommendation PAGEREF _Toc395399011 \h 16References: PAGEREF _Toc395399012 \h 17
Executive SummaryThis research is aimed to discover different perceptions of citizens towards the local banks of Bangladesh. For this purpose we have selected customers who have bank accounts in any of the locals such as Dutch Bangla Bank, Brac Bank, Prime Bank, City Bank, Dhaka Bank, NCC Bank, Bank Asia, Trust Bank, Pubali Bank and Southeast Bank. Keeping in mind the purpose of the research, a survey has been carried out to know what people perceive about the activities and services of local bank. We make a survey of 50 respondents for our research. In our research we have highlighted the findings and provide possible recommendation regarding this. In these mentioned sections background of our research have been focused. Next section includes Literature Review where concepts related with our research topic and research outcomes and findings by different researchers and scholars have been presented. The following section of our report is Hypothesis, where a model along with some variables of our study has been introduced in order to test the hypothesis. This section also explores the reason for choosing the topic and then the Methodology is in the next part. The following section is Data Analysis where we try to measure the differences of perceptions by using one sample t test and multiple regression models related to our hypothesis. Then, we describe the outcomes which we get from this analysis. In the indispensable Findings & Analysis section the variables of our research based on survey outcome
Executive SummaryThis research is aimed to discover different perceptions of citizens towards the local banks of Bangladesh. For this purpose we have selected customers who have bank accounts in any of the locals such as Dutch Bangla Bank, Brac Bank, Prime Bank, City Bank, Dhaka Bank, NCC Bank, Bank Asia, Trust Bank, Pubali Bank and Southeast Bank. Keeping in mind the purpose of the research, a survey has been carried out to know what people perceive about the activities and services of local bank. We make a survey of 50 respondents for our research. In our research we have highlighted the findings and provide possible recommendation regarding this. In these mentioned sections background of our research have been focused. Next section includes Literature Review where concepts related with our research topic and research outcomes and findings by different researchers and scholars have been presented. The following section of our report is Hypothesis, where a model along with some variables of our study has been introduced in order to test the hypothesis. This section also explores the reason for choosing the topic and then the Methodology is in the next part. The following section is Data Analysis where we try to measure the differences of perceptions by using one sample t test and multiple regression models related to our hypothesis. Then, we describe the outcomes which we get from this analysis. In the indispensable Findings & Analysis section the variables of our research based on survey outcome
References: Hafeezur Rahman, Saima Ahmed, 2008, An Empirical Analysis of the determinants of Bank Selection in Pakistan: A Customer View Surabhi Sing, Renu Arora, 2011, A Comparative Study of Banking Services and Customer Satisfaction in Public, Private and Foreign Banks, pp Administrative Science Quarterly, Vol. 25, No. 2 (Jun., 1980), pp. 252-267, Published by: Sage Publications, Inc Berry, L. L., Zeithaml, V. A., Parasuraman, A., 1981, Quality counts in services too.