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Term Paper in Media Management

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Term Paper in Media Management
TERM PAPER IN MEDIA MANAGEMENT

Television: NBN Channel 4/ People’s Television

Radio: DWIZ 882 kHz

Submitted by:

Babor, Joynilou

Perez, Jovi Anne Princess

CA4A

Submitted to:

Mr. Mark Awiten

NBN BACKGROUND INFO

NBN Channel 4 or the People’s Television Network (Telebisyon ng Bayan) is an existing government television in the Philippines. It was established in the year 1974 and was formerly known as Government Television (GTV-4), then renamed as Maharlika Broadcasting System in year 1980. In year 1986, it was named as People’s Television as an acknowledgment to People Power Revolution.

This television network focuses on political and government news. Its format is different from other television networks, this channel do not air commercial shows, and primetime television series, since this is an official government channel, its primary purpose is to give current news and public services to Filipino people. The formats of the programs aired in this television channel are current affairs, public service, talk shows, religious shows and sports.

NBN’s slogan “Your Information Channel” which has been a long-term slogan of the television channel which clearly describe that the channel focuses on informing the people than airing entertainment shows. As they continue their excellence in providing current news and information to people, they had proven their worth as an information channel through the awards and recognitions they have.

In year 2001, their long-term slogan was changed into “One People. One Nation. One Vision”. As part of their growing broadcast capacities, NBN channel currently expanded their broadcast reach so that their programs can be aired internationally and can be accessible to other Filipino people around the world.

The network claims that they are the first television network who used digital system and had been said that the system was donated

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