Term Paper on Eskayef Bangladesh Ltd.
Eskayef Bangladesh Limited
Mission Statement
Eskayef’s mission- “The Company’s mission is to maintain people 's health and combat disease to enhance the quality of human life so that people may live longer, healthier and more meaningful lives”
The above mission statement implies that the main aim of SK+F is to improve the living standards of the people. They also want to increase life expectancy of people, so that they live longer to enjoy more beautiful days and live a blissful and healthy life.
Company Slogan- Excellence through Quality
Executive Summary
Transcom group limited is a business that consists of many industries. Transcom group started its journey in 1885 through tea plantation but as the business started to grow, jute business of the Transcom group made the backbone of the family business. This diversified business house now has interest in many segments in the industrial and service sectors of Bangladesh. Some products managed by Transcom Group are Pepsi, 7-Up, Mirinda, KFC, Pizza Hut, Phillips N.V, Whirlpool, Maybeline, Garnier, Heinz, Frito-Lay, Lindt, Servier, and Novo-Nordisk. The other aspects of their business include the pharmaceutical industry (Eskayef Bangladesh Limited), newspapers (Prothom Alo and The Daily Star), FM Radio (ABC Radio FM 89.2 www.abcradiobd.fm) and Distribution (Transcom Distribution Company ltd). In 2012, the Chairman and CEO of Transcom group won the OSLO for business and peace award.
The former chairman of Transcom group dreamt to venture the pharmaceutical industry of Bangladesh in 1885. Transcom entered the healthcare center and merged with the well-known multinational pharmaceutical company SmithKline & French. After the merger, the new company was styled as Eskayef Bangladesh Limited. The company’s annual sales are surpassing 60 million US dollars. At present, the company has annual sales turnover of more than BDT. 4.50 billion. Rapid business growth since its inception has
Mission Statement
Eskayef’s mission- “The Company’s mission is to maintain people 's health and combat disease to enhance the quality of human life so that people may live longer, healthier and more meaningful lives”
The above mission statement implies that the main aim of SK+F is to improve the living standards of the people. They also want to increase life expectancy of people, so that they live longer to enjoy more beautiful days and live a blissful and healthy life.
Company Slogan- Excellence through Quality
Executive Summary
Transcom group limited is a business that consists of many industries. Transcom group started its journey in 1885 through tea plantation but as the business started to grow, jute business of the Transcom group made the backbone of the family business. This diversified business house now has interest in many segments in the industrial and service sectors of Bangladesh. Some products managed by Transcom Group are Pepsi, 7-Up, Mirinda, KFC, Pizza Hut, Phillips N.V, Whirlpool, Maybeline, Garnier, Heinz, Frito-Lay, Lindt, Servier, and Novo-Nordisk. The other aspects of their business include the pharmaceutical industry (Eskayef Bangladesh Limited), newspapers (Prothom Alo and The Daily Star), FM Radio (ABC Radio FM 89.2 www.abcradiobd.fm) and Distribution (Transcom Distribution Company ltd). In 2012, the Chairman and CEO of Transcom group won the OSLO for business and peace award.
The former chairman of Transcom group dreamt to venture the pharmaceutical industry of Bangladesh in 1885. Transcom entered the healthcare center and merged with the well-known multinational pharmaceutical company SmithKline & French. After the merger, the new company was styled as Eskayef Bangladesh Limited. The company’s annual sales are surpassing 60 million US dollars. At present, the company has annual sales turnover of more than BDT. 4.50 billion. Rapid business growth since its inception has
Bibliography: 2. Eskayef Bangladesh Limited. (1990). The company information. http://www.skfbd.com/index.php?page=7&pid=2 3 4. The Daily Star(2010). Information on Eskayef. http://www.thedailystar.net/beta2/ 5 8. Principles of Marketing, Kotler, P, and Armstrong, G. (2010), 13th Appendix