Term Paper on Hamilton Watch
NORTH SOUTH UNIVERSITY
Term Paper on: HAMILTON WATCH COMPANY
Marketing Management
Submitted To:
Prof. Dr. Md. Mahmodul Hasan
Faculty of Business Administration
MBA Program
Submitted by:
KOCHHOPER DIM
Md. HasanSajib 141 1708 060
Shayam Arafat 133 0718 060
Subeh us Sama 141 1663 060
TauhidRahman 133 0535 060
Date of Submission: DECEMBER 20, 2014
Introduction
The Hamilton History is a 120 years long and eventful travel from Lancaster in the US to Biel the world capital of watchmaking in Switzerland. Today highlights from Hamilton pioneering role in the worlds of aviation, cinema, electric and digital technology shape the collection. The Hamilton watches have unique shapes personality and design combining the American spirit with Swiss technologies.
Vision
Hamilton has been running for six decades with vision of attracting innovative minds with eye-catching shapes, unique designs and the use of modern materials to craft both a collection and iconic brand.
Mission
Hamilton watch’s currentmission is to play pioneering role in the world of aviation, cinema, electric and digital technology shaping the collection combining the brand’s American spirit with modern Swiss technology.
Business Plan
From the beginning Hamilton’s plan was to capture the mind of innovative andambitious people. This brand has been targeting creative people with high personality. Hamilton doesn’t have that much of TV commercials rather the brand chose to get on the mind of people through movies or prestigious events like Air show.
Corporate Strategy
Hamilton’s corporate strategy reflects the brand’s motto American Spirit Swiss Precision. All the watches designed by Hamilton has the touch of American ideal to do whatever anyone want to do and being what feels like to be. To design Watches to influence people to chase their own dream. At the same time Hamilton is ensuring the Swiss craft and precision at its maximum level.
Marketing Strategy of HW
Marketing strategy is developed with the
Term Paper on: HAMILTON WATCH COMPANY
Marketing Management
Submitted To:
Prof. Dr. Md. Mahmodul Hasan
Faculty of Business Administration
MBA Program
Submitted by:
KOCHHOPER DIM
Md. HasanSajib 141 1708 060
Shayam Arafat 133 0718 060
Subeh us Sama 141 1663 060
TauhidRahman 133 0535 060
Date of Submission: DECEMBER 20, 2014
Introduction
The Hamilton History is a 120 years long and eventful travel from Lancaster in the US to Biel the world capital of watchmaking in Switzerland. Today highlights from Hamilton pioneering role in the worlds of aviation, cinema, electric and digital technology shape the collection. The Hamilton watches have unique shapes personality and design combining the American spirit with Swiss technologies.
Vision
Hamilton has been running for six decades with vision of attracting innovative minds with eye-catching shapes, unique designs and the use of modern materials to craft both a collection and iconic brand.
Mission
Hamilton watch’s currentmission is to play pioneering role in the world of aviation, cinema, electric and digital technology shaping the collection combining the brand’s American spirit with modern Swiss technology.
Business Plan
From the beginning Hamilton’s plan was to capture the mind of innovative andambitious people. This brand has been targeting creative people with high personality. Hamilton doesn’t have that much of TV commercials rather the brand chose to get on the mind of people through movies or prestigious events like Air show.
Corporate Strategy
Hamilton’s corporate strategy reflects the brand’s motto American Spirit Swiss Precision. All the watches designed by Hamilton has the touch of American ideal to do whatever anyone want to do and being what feels like to be. To design Watches to influence people to chase their own dream. At the same time Hamilton is ensuring the Swiss craft and precision at its maximum level.
Marketing Strategy of HW
Marketing strategy is developed with the