At our Group meeting in March, XYZ’s leadership team outlined our strategy to become the world’s leading international air cargo company. (line 2-3) Positive, Intensify interest to hearer
This means we have to become a company that is easier for our customers to do business with and where it is easier for you to work. (line 4-5) Positive, Give reason
We, our (line 4) Positive, Use in-group identity markers
For all of XYZ’s many strengths as an organization, we can be unnecessarily complex and bureaucratic. These weaknesses make us less effective and efficient. (line 5-7) Positive, Give reason
We (line 6) Positive, Use in-group identity markers
Can (line 6) Negative, Hedge
Us (line 7) Positive, Use in-group identity markers
We (line 8) Positive, Use in-group identity markers
Improving our effectiveness (line 12) Negative, Nominalize
Our, we (line 12) Positive, Use in-group identity markers
We must also reduce our costs. (line 13) Positive, Include both speaker and hearer in the activity
We have benchmarked ourselves against our competitors and it is clear we need to be better to align ourselves with international norms. (line 13-15) Positive, Give reason
We, ourselves (line 13) Positive, Use in-group identity markers
Our (line 14) Positive, Use in-group identity markers it is clear we need to be better to align ourselves with international norms. (line 14-15) Positive, Include both speaker and hearer in the activity
While Hong Kong is without doubt our most efficient and cost-effective center of operations (line 16-17) Negative, Be conventionally indirect
By all doing our part, together we will help make Hong Kong as an even stronger part of XYZ. (line 17-18) Positive, Include both speaker and hearer in the activity together we will help make Hong Kong as an even stronger part of XYZ. (line 18) Positive, Include both speaker and hearer in the activity
We will be focusing primarily on our support functions