Term Paper on Pran Food
Chapter-1 Introduction
1.1. Background of the report:
Product, service and brand are the most noteworthy issue for any business organization who wants to increase sells and maximize profit through satisfying the need of customer. Business organizations offer products and services to satisfy customer demand and through continuous providing such they wants to establish the brand name of the products and services which may allow them to make the customer loyal as well as permanent buyer of the products and services.
Product, service and brand are three core issues of marketing function. So, to be successful each organization uses unique blend of these three issues long with others. This report focuses on the product, service and brand issues of marketing and to explore the implication of these three concepts on a particular real life business organization named PRAN Foods Limited. We will look into how PRAN Foods Ltd has been using these concepts.
1.2. Objective of the study:
The objective of the report is to find-
To relate the theoretical knowledge of marketing with practical world’s marketing function
To explore the implication of Product, service and brand concepts on PRAN Foods Limited.
1.3. Scope of the study:
This report covers various issues regarding the product, service and brand. It is tried to define the product, service and brand and their various classification, feature and how they attract customer as well as help to retain them and play significant role in satisfying customers need.
Finally it is tried to show the implication of these three concepts on various products of PRAN Foods Limited and how PRAN Foods Ltd has been using these concepts.
1.4. Methodology of the study:
The information is collected from the secondary sources. The sources were the annual report of PRAN Foods Ltd published in 2011, various journals and reports on PRAN Foods Ltd.
1.5. Limitation:
The report had to complete within a limited time so that it is
1.1. Background of the report:
Product, service and brand are the most noteworthy issue for any business organization who wants to increase sells and maximize profit through satisfying the need of customer. Business organizations offer products and services to satisfy customer demand and through continuous providing such they wants to establish the brand name of the products and services which may allow them to make the customer loyal as well as permanent buyer of the products and services.
Product, service and brand are three core issues of marketing function. So, to be successful each organization uses unique blend of these three issues long with others. This report focuses on the product, service and brand issues of marketing and to explore the implication of these three concepts on a particular real life business organization named PRAN Foods Limited. We will look into how PRAN Foods Ltd has been using these concepts.
1.2. Objective of the study:
The objective of the report is to find-
To relate the theoretical knowledge of marketing with practical world’s marketing function
To explore the implication of Product, service and brand concepts on PRAN Foods Limited.
1.3. Scope of the study:
This report covers various issues regarding the product, service and brand. It is tried to define the product, service and brand and their various classification, feature and how they attract customer as well as help to retain them and play significant role in satisfying customers need.
Finally it is tried to show the implication of these three concepts on various products of PRAN Foods Limited and how PRAN Foods Ltd has been using these concepts.
1.4. Methodology of the study:
The information is collected from the secondary sources. The sources were the annual report of PRAN Foods Ltd published in 2011, various journals and reports on PRAN Foods Ltd.
1.5. Limitation:
The report had to complete within a limited time so that it is