Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.
Tesla Motors remains in its primitive stages. Being a relatively young and emergent company, Tesla Motors focused on hiring fresh, emerging minds, and based the company in the innovative center, Silicon Valley, California. It is with these pioneering minds that Tesla hoped to create an explosion in the auto making industry, and that it did. They created a buzz in the market with their creative marketing and selling strategies, and impressive product design. Founder Elon Musk once said, “Failure is not an option here. If you’re failing, you’re not innovating enough.”
STRENGTHS
Performance and Efficiency
Tesla no doubt sets a new standard for premium performance. Though Tesla Motors is still in its beginning phases, they continue to impress the world in terms of first class performance and efficiency. The secret to their success is an entirely new concept.
Tesla’s cars consistently demonstrate superior design, performance, and efficiency.
Tesla Motors sets an incredible performance bar. The Roadster, their new sports car met an impressive 3.7 second 0 to 60 acceleration, which is unheard of for electric vehicles (Milstead).
If you’re opting for the more practical Tesla Model S instead of the Roadster, you’re still hitting an instantaneous acceleration. Within 5.4 seconds of hitting the accelerator, you’re going