Preview

Tesla Motors

Powerful Essays
Open Document
Open Document
1575 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tesla Motors
Tesla Motors, Inc.
Tesla Motors, Inc. (Tesla), incorporated on July 1, 2003, designs, develops, manufactures and sells electric vehicles and advanced electric vehicle powertrain components. The company was founded by a group of Silicon Valley Engineers who saw an opportunity to mass-produce electric vehicles as substitutes for the ordinary gasoline powered vehicles. Tesla, which issued its IPO in 2010, became the second listed American motor company after Ford, which went public in 1956.Tesla owns its sales and service network. The Company is engaged in commercially producing a federally- compliant electric vehicle, the Tesla Roadster. Addition to developing its Model S, X and future vehicle manufacturing capabilities at the Tesla Factory, the Company is designing, developing and manufacturing lithium-ion battery packs, electric motors, gearboxes and components both for its vehicles and for its original equipment manufacturer customers. These activities occur at its electric powertrain manufacturing facility in Palo Alto, California and at the Tesla Factory. Tesla also markets electric powertrain components, including lithium-ion battery packs to automakers including Daimler and Toyota. The Company has provided development services and powertrain components to Daimler AG (Daimler) for its Smart fortwo and A-Class electric vehicles. The company also is ramping up supplies of components for investor Daimler AG (DAI)’s electric Mercedes B-Class car as it plans a battery “gigafactory” to cut lithium-ion cell costs by 30 percent. The Panasonic-Tesla agreement supplies Tesla with Panasonic’s lithium-ion battery cells to build more than 80,000 vehicles over the next four years.

The Tesla Roadster
Five years after its establishment, the company released the Tesla Roadster. The Tesla Roadster is the high-performance electric sports car. The Roadster was based on the Lotus Elise, a traditional British sports car, and modified to run on an all- electric drive system.

You May Also Find These Documents Helpful

  • Powerful Essays

    The original models produced by Tesla Motors range from $50k - $110K, making the vehicles out of reach for the majority of consumers. According to their original business plan, they were to build a sports car, using that money build an affordable car, and with that money build a more affordable vehicle (Gertner & Kratochwill, 2012). The company has so far completed two of their business objectives; therefore, it would be safe to conclude the company will not be going away any time in the near future. New carmakers are an extremely rare occurrence in this market because of the ability the current manufactures have to meet customer demands. Tesla Motors is the exception, not the rule.…

    • 1892 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Mkt 421 Final Exam

    • 2828 Words
    • 12 Pages

    2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:…

    • 2828 Words
    • 12 Pages
    Good Essays
  • Good Essays

    2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is:…

    • 2904 Words
    • 12 Pages
    Good Essays
  • Satisfactory Essays

    MIS 140 indiv

    • 258 Words
    • 1 Page

    In the article “The Making of Tesla”, published by Drake Bauer (Business Insider, Nov. 11, 2014). , the author talks about the success of Tesla and many major factor that came along different obstacles penetrating into the car industry as a fully electric-operated vehicle. Furthermore, the author also mentioned the issues within the Tesla vehicles that put the company in the real test of surviving against gargantuan American car manufacturers like Ford. Despite all the doubts and setbacks, Tesla Motors humiliated car analysts by being able to be a profitable electric car industry and develop different models for its vehicles like the Tesla Roadster while simultaneously beating its major competitors on market shares.…

    • 258 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    International Expansion: Tesla Motors is a renowned name in United States and has been very successful in the European markets especially Germany. However the company has huge potential and a huge market to cover in the Asian and the Canadian market and emerge itself as a leading company in automobile industry all across the globe.…

    • 961 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Tesla and Gm Proposed Merger

    • 9208 Words
    • 37 Pages

    Conversely, Tesla’s can utilize GM’s manufacturing facilities and distribution channels to exercise economies of scale and achieve their goals of making electric…

    • 9208 Words
    • 37 Pages
    Powerful Essays
  • Good Essays

    Tesla Case Stydy

    • 915 Words
    • 4 Pages

    Tesla Motors is one of the leading producers of electric cars and electric powertrains in the world. Founded in 2003 and based out of Palo Alto, California, Tesla is currently in 37 countries worldwide. Tesla currently produces 3 models, the Roadster, Model S, and the Model X. A primary issue Tesla faces is the steep prices of all three models. The least expensive model is the Tesla model S. It’s cheapest option begins at $57,400. Many experts believe that for Tesla to be successful, they will need to produce a model closer to the $30,000 range. Other critics focus on the issue of a possible takeover, or the company’s lack of liquidity options. Lastly there is the issue of global expansions. Tesla hopes to increase their number of stores worldwide by 50 throughout the next several years creating an annual cost of roughly 5-10 million dollars. Although Tesla faces ever increasing pressure to develop a more inexpensive model, I personally believe this is not the correct option. Tesla Motors offers top end, luxury vehicles that provide the distinct advantage of electric power over Tesla competitors in an industry that is moving more and more in that direction. Tesla competes against top end, automakers such as Maserati, Jaguar, Aston Martin, and Porsche. All of these competitors are internationally renowned, high end, high brand recognition companies. To be successful I suggest, Tesla focuses on their continued international expansions and marketing to created a world-renowned, top class product that incorporates their primary strength of electrically powered vehicles.…

    • 915 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Tesla Final Paper

    • 1309 Words
    • 6 Pages

    Tesla’s mass-market ambitions on charge SummaryThis article discusses the different aspects of Tesla’s rise to prominence and the electric car manufacturer’s strategies for maintaining its status. This profile of Tesla’s roots and its prospects for the future touch on the following topics: niche market competition; financial obstacles in the past, present and future; and production techniques.I. Product DifferentiationIn this section, product differentiation, which is the process of distinguishing a product or service from others to make it more attractive to a particular target market, will be discussed. Since it first introduced the Model S to consumers in 2012, Tesla has been the premier producer of luxury…

    • 1309 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Tesla current target market is upper class, rich, affluent and green conscientious people looking to own an all electric sports car. But this is changing with each model produced. There are currently two models on the market and one in the process of production. The first car produced was the “Tesla Roadster” at a base price (€84,000), the second car produced was the “Tesla Model S” at a base price of (€47,000). Tesla motors are now building the “Tesla Model X” the price is still too be published, but what is guaranteed is that it will be a cheaper car then the “roadster and Model S”. With all Tesla vehicles you can add extras onto your car when you design it from the shop. Usually being extended battery life, interior, wheels, performance packages, these all are costly extras but not necessary either. With each new model the price is coming down and with that the companies target market range is expanding, with the goal of eventually having a low cost efficient electrical vehicle available at affordable prices to the public.…

    • 1219 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Elon Musk

    • 505 Words
    • 3 Pages

    In 2003 Elon founded Tesla Motors an electric car company. He went into this company with several different investors Martin Eberhard, Marc Tarpenning, Ian Wright, and JB Straubel. He personally invested 70 million dollars into Tesla Motors. With the other investors the combined investment is more than 180 million dollars. Elon became CEO of the company after a performance review replacing Ze'ev Drori. Elon said that Tesla needed to cut about 10 percent of the company’s workforce to reduce their burn rate in 2008. After becoming more efficient they introduced their first car an electric two seat sports car in 2009. Then they introduced the Model S an electric car in 2012. After that they introduced the Model X an electric suv on February 29, 2012 and will start production in 2013. Elon has…

    • 505 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Tesla Motors

    • 948 Words
    • 3 Pages

    “Tesla has now crept onto the top ten list for brand perception, as ranked by Consumer Reports” (Ingram 2013, 1). Tesla is exceeding their own expectations as more consumers are becoming familiar with their company. In 2013, sales totaled to 22,450, while forecasts were set at 21,500 (Ohnsman). All of this success has resulted in Tesla’s stock rising nearly $100 this past year (Yahoo Finance 2014). With people increasingly worrying about the harmful effects of combustion engines on the environment and the limited supply of oil, the market for electric cars has a ton of potential.…

    • 948 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Tesla Motors

    • 2705 Words
    • 9 Pages

    Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.…

    • 2705 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Why Is Tesla Cars Better

    • 910 Words
    • 4 Pages

    Why Tesla Is a Better Car Tesla is a major American automaker car company that has been in existence since 2003. The company deals in designing of different car models; the company specializes in electric vehicles which are common. Roadstar is the first model that was developed by the corporation, and it was well accepted by many people across the world. Celebrities are among the people who promoted the company stating that Tesla cars are the best because they come up with best designs than any other company across the globe. Tesla engineers first developed a powertrain for sports cars which is built around an AC induction motor.…

    • 910 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Electric cars, although now commonly associated with the Tesla brand, have in actuality been around for more than 100 years and have since then risen and fallen in popularity and efficiency. The electric vehicle was created initially to replace the inefficient steam and gasoline-powered vehicles of the 20th century, however, as the years progressed and the dangers of global warming and greenhouse gas became more evident, the purpose of the electric car transitioned into providing a better alternative to gasoline vehicles in order to help preserve the Earth for generations to come. From innovators in Europe and the United States toying around with the idea of using batteries to power vehicles to the renewable energy giant, Tesla, creating a…

    • 1410 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    Electric vehicle technology has been around since the late 1800s. Electric vehicles were very poplar and a number of EVs were sold until about 1918. Once the EV technology declined due to gasoline prices falling, but the technology was resumed by General Motors (GM) because of environmental concerns in…

    • 2746 Words
    • 9 Pages
    Powerful Essays