Tesla strategic Management
A. Background
Tesla Motors, Inc. is an American company that designs, manufactures and sells electric cars and electric vehicle power train components. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Tesla was founded in 2003 by Elon Musk, Martin Eberhard, Marc Tarpenning, JB Straubel, and Ian Wright. The headquarters of Tesla Motor located in Palo Alto, California, USA. Tesla has served in many countries, such as United States, Canada, Japan, Australia, New Zealand.
Tesla Motors first gained widespread attention by producing the Tesla Roadster, the first fully electric sports car. The company 's second vehicle was the Model S, a fully electric luxury sedan. Tesla also markets electric powertrain components, including lithium-ion battery packs, to automakers, including Daimler and Toyota. Tesla 's CEO, Elon Musk, has said he envisions Tesla as an independent automaker, aimed at eventually offering electric cars at a price affordable to the average consumer.
B. Business Model
• Bread and Milk
One of Tesla 's business model strategies is direct selling to customer; basically they manufacture their own automobile production, distribute it by themselves and sold by their own people through the dealership and website.
• Franchise Distribution Channel
Since there are a lot of countries available to be penetrated, however with limited resources franchising help Tesla to distribute their product to other country. Swinging for the fences is of the factor that makes franchising more favourable.
C. Action Strategies
• Swinging for the Fences
Tesla innovative business strategy targeting high end costumers, focus on eco friendly niche market. They implement high risk business, however generate high return.
• Green Campaign
Tesla aggressively promotes go green campaign to enhance people’s green environment consciousness.
• Supercharge Network & Support Tools
In order to support Tesla car, Tesla Motor provide
Tesla Motors, Inc. is an American company that designs, manufactures and sells electric cars and electric vehicle power train components. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. Tesla was founded in 2003 by Elon Musk, Martin Eberhard, Marc Tarpenning, JB Straubel, and Ian Wright. The headquarters of Tesla Motor located in Palo Alto, California, USA. Tesla has served in many countries, such as United States, Canada, Japan, Australia, New Zealand.
Tesla Motors first gained widespread attention by producing the Tesla Roadster, the first fully electric sports car. The company 's second vehicle was the Model S, a fully electric luxury sedan. Tesla also markets electric powertrain components, including lithium-ion battery packs, to automakers, including Daimler and Toyota. Tesla 's CEO, Elon Musk, has said he envisions Tesla as an independent automaker, aimed at eventually offering electric cars at a price affordable to the average consumer.
B. Business Model
• Bread and Milk
One of Tesla 's business model strategies is direct selling to customer; basically they manufacture their own automobile production, distribute it by themselves and sold by their own people through the dealership and website.
• Franchise Distribution Channel
Since there are a lot of countries available to be penetrated, however with limited resources franchising help Tesla to distribute their product to other country. Swinging for the fences is of the factor that makes franchising more favourable.
C. Action Strategies
• Swinging for the Fences
Tesla innovative business strategy targeting high end costumers, focus on eco friendly niche market. They implement high risk business, however generate high return.
• Green Campaign
Tesla aggressively promotes go green campaign to enhance people’s green environment consciousness.
• Supercharge Network & Support Tools
In order to support Tesla car, Tesla Motor provide