Report on
Evaluating Non-traditional Incentive System
Case study of Howe 2 Ski Sores
Submitted By
Mr. Sardar Ali
MBA Section-D
Submitted to
Lecturer: Mr. Baber Jamil
Institute of Management Sciences Phase 7 Hayatabad Pehsawar, Pakistan
Evaluating Non-Traditional Incentive Systems Case Study: Howe 2 Ski Stores
Introduction:
In this case study, the main focus of our interest is to evaluate the non traditional incentive system. But before going into the detail of Non-traditional incentive system, let us summarize the case study first.
Case Study:
Maria Howe, a ski enthusiast and business school major, opened a store 10 years ago after her graduation with financial backing from her family and several friends. This store from its inception was intended to provide state of the art equipments and clothing for skiers at all skill levels, from beginners to champions.
All the employees were themselves advanced skiers and could provide expert advice on the choice of clothing and equipment, and it was intended to have a quick response time.
Howe originally drew from a pool of skiing friends and fellow students to staff the stores and still prefers to hire part-time employees with skiing expertise who might leave in a year over more stable, full time employees with less expertise and interest in the sport. Whether administrative staff, cashiers, clerks, or molders (employees who fit bindings to skis) were encouraged to keep up on the latest skiing equipment and trends, attend the ski vendor shows, try out demo equipment, and give feedback on the store’s inventory in order to help provide the highest quality state of the art equipment and advice for the customer. Suggestion boxes were placed in the store and Howe herself regularly collected, read, and acted upon the suggestions made by the clerks and customers. She developed special advertising campaigns to build an image for the nearby slopes in order to increase the market.