Tevya's Ranch Case Study

With an increase in the demand for natural beef, it is surprising that kosher options have been slow in coming but this month saw the launch of Tevye’s Ranch product line which offers affordable glatt kosher, grass fed, antibiotic-free organic beef.

Tevya’s Ranch is importing their superior meat from Uruguay. A family company, the business is growing quickly as demand feeds sales for grass-fed beef, now available in many kosher markets nationwide and even online. For approximately $2 more per pound than factory produced, the meat will offer the shopper a healthy alternative to the weekly menu.

Just last year, a multi-million dollar deal created a merger between Albertson’s and Safeway grocery chains because competition by more wholesome supermarkets had been affecting their bottom-line profits. The failure of these supermarkets was a comment on consumer response to mass-produced food. Increasingly, we want our food to be natural and closer to what G-d created. This is what Tevye’s Ranch is doing.

Today, we are seeing far better food options and a broader spectrum of food supplies which offer greater choice for the most discernible diner, the family chef and the tiring toddler. Californian shoppers are better educated than
Taste tests overwhelmingly come out in favor of this wholesome alternative. There is “100% Grass Fed” beef from cattle raised entirely on a grass fed diet. There is the higher quality “Never Ever” beef, which is from premium cattle who are never administered hormones or antibiotics. The “USDA Approved Organic Beef” is from cattle who are raised like Never Ever beef but are additionally USDA approved as organic. Then there is “Grain Finished” and “Black Angus” beef which are given grain at the end of their life to create a juicier end