In 1896, Willie Gebhardt started Gebhardt’s Eagle Brand Chili Powder Company, which produced products such as pre-mixed spiced blends and canned chilis. The ease and consistent availability of Gebhardt’s products lead to instant success (“Chili Powder”). Processed foods ranging from canned soups to snack cakes have evolved out of the desire for convenience and the availability of modern technology. Anthropologist Sidney Mintz argues that processed foods have become so popular because they satisfy needs and real life demands. In relation to Wilk’s statement, the industrialization of food was driven by consumers’ need for traditional products to keep up with the modern demands of life. Dishes like green bean casserole could be quickly made with a can of mushroom soup and cake mix could be turned into a cake in under an hour. These foods of convenience are heavily scrutinized for being artificial, lacking of authenticity. Wilk goes on to explain that with the modernization of food, “compromises always have to be made because we just don’t live in the past any more …show more content…
The rise of industrialized food allowed many to continue education or join the work force. Most notably, as women transitioned from housewives to valued members of the workforce, their schedules left little time for laboring in the kitchen. Laura Shapiro writes in the article “Do Women Like to Cook?” that “basic foods of every sort were available ready-made, and it was a foolish, old-fashioned housewife, according to the women’s magazines, who felt reluctant to take advantage of them.” Frozen dinners offer a safety net when there is no time to cook, and products like Cool Whip and Bisquick can be transformed into a quick glamorous dessert. Industrialized food does not seek to abandon tradition, but rather aims to cater to the demands of a hectic modern-day