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Textual Analysis Of Ralph Lauren

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Textual Analysis Of Ralph Lauren
Advertisement 2 This promotion of a feminine fragrance line by Ralph Lauren is featured in a well-known woman’s health magazine. This advertisement has a sharp, clean, and uncluttered layout containing only the Ralph Lauren Romance scented glass perfume bottle and flowers on a white backdrop. This Ralph Lauren brand sponsored content is promoting its fragrance by showing pureness, cleanliness, elegance, and beauty with the application of a white background and flowers. The use of a white flower with a slightly pink hue and bright green stems provides an adequate contrast of colors that grabs your attention towards the ad. I am confident that there are other flowering plants that could offer similar or improved aesthetic qualities to illustrate the romance scent. Instead of using the relatively small subtle pinkish white flowers they could have just as effectively employed roses or orchids for the promotion. However, the delicate, quaint, and dainty flower that was picked for the ad is justifiable. …show more content…
This is seen by attempting to appeal to women that seek a perfume with traditionally feminine traits like beauty, sophistication, elegance, and gentleness. To conclude, I firmly believe that flowering plants are a fundamental component in portraying the characteristics and appeal of the romance fragrance. Images of flowers remind readers of the pleasant scents and the stimulating aesthetics they offer our world and I wouldn’t consider a non-flower image to be as
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