Thai Tourism Product
Graduate School of Business
Assumption University
TR 6201: Thailand Tourism Product
Marketing the Tourism Products in Thailand’s Southern Region
ANDREW AMONE BAGUMA 551-9305 MONTHANA NUANIMTAVORN 551-9310
NAWALUCK KHUNAVUTHI 551-9304 PORNCHANOK CHALERMCHAICHAN 551-9307
Submitted to: Dr. Ruangyot Sanposh
Date: December 2nd 2012.
Abstract
Thailand’s Southern Region is one of its five major regions and consists of gentle plains, plus several Islands that are good destinations for tourism.
The different destinations have several tourism attractions that require to be marketed to potential tourists, both domestic and International.
In this report, we provide the different ways of how Thailand’s Southern region can come up with a good marketing structure where it can use various marketing mix tools to provide different products and services, with different packages that will not only look attractive but as well bring about customer satisfaction through letting them go through an experience of their lives.
Further, we as well narrow-down by coming up with different convenient itineraries for the different destinations that will enable tourists enjoy a vast and diverse range of attractions within a single visit.
In the end these packages should enable tourists make return visits to the South, or highly recommend to friends and family to have Southern Thailand as a must-visit destination.
Table of Contents
Abstract
Chapter 1 - Introduction * Background and Geographical Set up.
Chapter 2 – Attractions in the Southern Region * Outstanding destinations in the region
Chapter 3 – Marketing the Southern Region Tourism Attractions * How to use the marketing mix Ps * Provision of the different Itineraries
Chapter 4 – Recommendations and Conclusion
References
Appendices
Thailand Regional Map
Thailand’s Southern Region Map
Assumption University
TR 6201: Thailand Tourism Product
Marketing the Tourism Products in Thailand’s Southern Region
ANDREW AMONE BAGUMA 551-9305 MONTHANA NUANIMTAVORN 551-9310
NAWALUCK KHUNAVUTHI 551-9304 PORNCHANOK CHALERMCHAICHAN 551-9307
Submitted to: Dr. Ruangyot Sanposh
Date: December 2nd 2012.
Abstract
Thailand’s Southern Region is one of its five major regions and consists of gentle plains, plus several Islands that are good destinations for tourism.
The different destinations have several tourism attractions that require to be marketed to potential tourists, both domestic and International.
In this report, we provide the different ways of how Thailand’s Southern region can come up with a good marketing structure where it can use various marketing mix tools to provide different products and services, with different packages that will not only look attractive but as well bring about customer satisfaction through letting them go through an experience of their lives.
Further, we as well narrow-down by coming up with different convenient itineraries for the different destinations that will enable tourists enjoy a vast and diverse range of attractions within a single visit.
In the end these packages should enable tourists make return visits to the South, or highly recommend to friends and family to have Southern Thailand as a must-visit destination.
Table of Contents
Abstract
Chapter 1 - Introduction * Background and Geographical Set up.
Chapter 2 – Attractions in the Southern Region * Outstanding destinations in the region
Chapter 3 – Marketing the Southern Region Tourism Attractions * How to use the marketing mix Ps * Provision of the different Itineraries
Chapter 4 – Recommendations and Conclusion
References
Appendices
Thailand Regional Map
Thailand’s Southern Region Map