Tham Khao

|Programme |Master in Business Administration |
|Course Name |Marketing Management |
|Course Code |BMMK 5103 |
|Instructor |Dr. Dũng Trần |
|Rationale for the |This course intends to : |
|inclusion of the course|expose on marketing concepts and customer value and retention; |
| |describe marketing opportunities and competition; |
| |discuss market oriented planning, market demands, market environment as well as competitor analysis; |
| |describe individual and organizational consumer behaviour; |
| |discuss market segmentation; |
| |developing and managing products and pricing strategies. |
|Semester Offered |January, May or September |
|Total student learning |Face to Face |Total Guided and Independent Learning |
|time (SLT) | |105 hours |
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