Jay Heinrichs has a total of seven books published, he’s a former editor of Dartmouth Alumni Magazine, and group publisher of the Ivy League Magazine Network
Heinrichs goes in depth of how Aristotle has displayed three types of arguing being that “Blaming” is first which is spoken in past tense, “Demonstrative argument” which is in present tense mainly based on morality, “Deliberate argument” which is future tensed good or bad choices. Heinrichs puts his instructions into …show more content…
He makes it very clear that the author or speaker’s value of knowledge is the key to persuade a crowd. Heinrichs goes as far to say, those who hold “This kind of trust is where practical wisdom comes in. The audience should consider you a sensible person, as well as sufficiently knowledgeable to deal with (a) problem at hand.”(pg.69) I for certainly fall for the trick every time. On social media I may see blogs, posts, or videos on topics such as beauty, health, and or lifestyle tips , yet I hardly check the publisher or speaker's credentials. Why should I believe the health tips Betty Sue gives on life.com if she isn’t a doctor or someone in any medical field? I’ve came to the conclusion to check the qualifications of those who give information before listening to them to form a trust